Video Link: youtu.be/0ifPlotvAV0
Market & Industry Reports, Company Profiles, Nonprofit Information & More!
.. video. I'm just going to show you what our agenda today is.
I'm going to talk about how to get help in the library, how to find the company and industry resources. We're going to walk through a few of the databases. I didn't put them o here but you'll see where they are and how you can access them. Then hopefully we will have some time at the end for questions. I notice a lot of people. This is lunch, and so a lot of people don't want to wait for questions. They just want to go back to work or do what they were doing, so if you don't have questions, that's fine.
I will head to the library homepage. Hopefully many of you have already been here. If not, welcome. From the library homepage, to get help from the library, we will see the Ask a Librarian button in the upper right-hand corner. I was point this out regardless of what I'm teaching because I think it's important you guys know that you can reach out to us one way or another. You can email us. Sometimes a student gets concerned, how fast do you respond? It's usually within 24 hours, and usually I can tell you it's a lot sooner than that. So if you are an undergraduate or masters student or doctoral, no matter the level, send us a question about if you are trying to find an article or a specific database.
I can't remember if it's an MDA course, but it has you look at Hoover's, which was absorbed by another company, and we will go over that. So if you have questions, you can email. We also have a chat function. It is open seven days a week, just not 24 hours. Hours are posted here. Voicemail so you can leave us a message, and we will email back. Then if you are a doctoral, you can make an appointment with me to discuss whatever you need and go from there.
Back at the library homepage, I want to point out two more links on the homepage, and then we will dig into the subject specific things we are covering today. If you are not sure where to start, maybe looking for information on a particular company, you can take that in here. For today's webinar, I am searching for Starbucks. If you want to search for it in Thoreau, you could to get an idea of where to start. You might find peer-reviewed articles or reports depending on which databases it has dug through in its ranking. Feel free to use Thoreau, which is search on the main page.
If you have questions, I don't think there's anything super specific to what we are talking met today, other than maybe finding a specific database. If you click search everything, it will show you a bunch of websites the library had, send a bunch of key ways that might specific. This is helpful for specific information like legal or case studies or something. If you are looking for a specific database or database by subject, quick answers are great for covering that information, say if it's 1:00 in the morning and you need some instruction and don't want to have to wait for the library to open. I wanted to show you what those two options are at the top of the page because I think they are important.
The next thing I want to point out is our library skills guides. Some of the content we will be covering today can be found in a couple of guides that we have here at the library. But I just wanted to show you where they are, and then we will go into the actual databases. If you go to library skills and then click on library skills again -- I know it's a lot of clicking, and I will try to go slow enough that you can follow along. I have a habit of clicking right through just because I know where everything is. I don't want to lose you.
We have a bunch of general information, library research up on the main page. But what I want to take you to is the topic guides. If you scroll down to business and management, there's a few here that are outside of what we are talking about today, but I want to show you we do have a company research guide and industry research guide.
A lot of this content is covered in each one of these guides. But I will be going through step-by-step what's in each one. In general, both guides will give you an idea, I don't have to rewatch the whole webinar. How do I get to that one database? How do I look for a company file information in maybe a just general subject area database? There's a lot of content here you might find useful. If anybody wants me to show how I got here, I am certainly happy to do that. I might have it linked on the next page, which is the under select a subject under subject resources.
We will go to business and management. A lot of the business and management content that you will find in the library is in here. Not all of the databases are listed. We have five of the main databases related to business and management. It's not a comprehensive list, just a place to start. Where I will be working is this company profiles and industry reports list. I want to show you all the cool content in these databases.
Then the next thing I want to point out is our common business topics. The industry research and company research guides are linked as well, so you can find them all in one place. But I just want you to know that the content is in multiple places and that if you need it, it is there for you.
I'm not going to spend any time in the business and management databases unless we have extra at the end and anybody wants me to cover other things you can do in here. But for right now, I think we will just start with IBISWorld. I'm not sure if everyone has had a chance to dig in here or not. I'm not going to go into every listing they have available, but they have industry reports for the US, Canada, the UK, Ireland, Germany, but the German reports are in German, so unless you are fluent, you can check them out or try Google translate to see what you are able to follow along with.
They have China, Mexico and then a little more from the US and Canada. I'm not going to spend too much time in this section. I am going to show you the US business environmental reports or profiles because I think those are cool. But just know the information provided in each one of these as far as industry reports is pretty similar, just focused on different countries.
You will notice the first one says US industry reports NAICS. This stands for North American Identification Classification System. Hopefully I got that right. That is how the US government indexes different industries. If I click on it, they have it here by subindustry to help you identify which area you might be interested in.
For the sake of today's webinar, I dug into the coffee and snack shops just because I did a search for Starbucks as far as what our main theme for going through because I usually like to pick a company that I know is going to have a lot of content to look at. But I will click on this coffee and snack shops option. You will notice the NAICS code is listed directly to the left-hand side. If you click the title and number, it will give you some identifications as to what's going on with this industry. What of the sub industries that are related to it? Who are the major players? You will see Starbucks is listed right there. So if you wanted to know more about Starbucks, you could click on it and get more information about the market share.
I will head back to the initial overview of the coffee and snack shops. Then it gives you similar industries with the codes associated with them and you can click into these to find more information. Additional resources because of associations related. I think the BLS (sp?) is listed here because it shows employment lesser information in case you are not sure what the section will cover.
I like industry at a glance because it gives you a basic overview of what they are talking about throughout the rest of the content, all the different tabs that you see listed here. Depending on what you are trying to research, this might be helpful. Maybe you need something a little more in depth. Maybe you just want this for your reference. I know some of you were looking at creating a business plan, it would be good to know, is this a hard industry to get into? How much revenue in the industry? This could be hopeful to get started.
If you click on industry performance, gives you consumer spending and current performance. How has it gone over the last 10 years, be longer? Gives you information about how the industry has grown or changed. Then about the current revenue that's going on. So industry outlook. There's not really a SWOT, but it's giving an idea for how it's growing and new regulations that might be an issue, what's the lifecycle of this particular industry.
These can be helpful points if you are looking to research maybe a business plan. So I had somebody looking for Netflix and I think I will use that as an example for maybe our next database. I think that would be a good one. If we hit a wall with Netflix, we will bounce back to Starbucks, but I will give that a try.
That's another good question. Once you graduate, will you have access to these databases? Unfortunately, no. We wish we could provide that, but it's an agreement with the database vendors that this information or the access to the database only goes to current students or staff or faculty. But on the plus side, if you live in the United States, there are a lot of public libraries that have access to very similar databases, and we can help you identify those. you are still welcome to email the library and get help with stuff like that. Even if you don't have access to the databases I'm discussing today, we can point you in the right direction.
Some of the products and markets that might fall under this category. Maybe they are selling sandwiches, which includes beef and pork products, or the dairy that needs to go with the lattes or something like that. You will have a bunch of sub industries that fall under that category and of course you can scroll through this whole thing and get more content. I'm not going to do that. I just want to explain what's going on here.
Competitive landscape. If you want to figure out how competitive it is, what kind of profit there is, other things that might be going on. Especially they might have some information about barriers to entry, how hard is it to get into a franchise. Is it hard to find a location or place to lease? Other helpful information as far as how does this -- if you wanted to start a business or how do these businesses get started, this could be really hopeful.
Major companies. Again, this is where when I clicked on Starbucks, it popped us to this page to show us that Starbucks has 23% of the market share and then it shows the other big names out there. Krispy Kreme, Coffee and Bagel Brands, although I've never heard of them, but maybe they are a larger company that has a bunch of subsidiaries. Then you have Dunkin' Donuts, Tim Horton’s and I'm sure there's others in there. Operating conditions. I'm not going to go through the whole thing but know it's there. Then the key statistics. If you like numbers, this is a great place to come because you will get a bunch of tables that give you an overview of the last few years with some different data points that might be of interest to you.
The next thing I want to point out -- I will head back to the main page -- is the iExpert summaries. I'm just going to click on that same industry again just so you can see a comparison. It's basically just an overview of the content we saw, but they are convincing it in a way that's a little easier to absorb as opposed to having to go to every page. But just know if you happen to be on the iExpert page or the general industry page, you can toggle between them at the top here. If you see this doesn't cover employment for this industry, you could go back to the industry section and then head back to the area to find that information.
Then again if you wanted to go back to the iExpert report, all you have to do is go back to the link. If you want to print as a PDF for your reference -- hopefully it says yes -- excellent. You could print this for your own reference and come back to it later. But just know that there are a few things in there you can use to keep track of what you have found.
The next thing I wanted to point out is the specialized industry reports. Again, these are little more specific. Hopefully -- I had to go back and do this this way. There we go. These are a little more specific than the general NAICS codes we had. These are going to be more like franchises, goods and services order specific types of things that fall under an industry because of dental insurance or homeowner’s insurance that would fall under the insurance industry at large.
If you click on coffee store franchises -- I'm using this again because we were looking about earlier -- it gives you very similar information, but it's going to be looking at the franchises themselves as opposed to the industry information. I just wanted to give you an idea of how this information would differ. Going here, not going to click on every single tab because this information is going to be very similar. But it's just going to be a little more focused on what we have already chosen. Check that out depending on what you're looking for.
If you feel you are having a hard time finding information on an industry or something that falls under an industry, contact the library and we will help you. We might find it in one of our other databases. I am just keeping an eye on time because we have other databases to go through it I do not want to run out of time.
If you want a shortened version of what we just looked at, we can look at the iExpert summaries. It's like the other summary where gives you the two-page overview. The next thing I wanted to point out was the US business environmental profiles. I think these are pretty interesting just because you can look at consumer behavior or something a little broader like government spending.
If you wanted to look at -- I think I picked on the dairy consumption and I do that as a joke because I live in dairy land. I live in Minnesota. I'm right next to Wisconsin, the land of dairy. If you click on per capita dairy consumption, you can see what's going on with US dairy consumption, how it's changed over the last 30 years, how it's expected to change in the future. And you can look at any of these and figure out, how is this changing in the current marketplace?
The other thing I want to point out is the US government section. You are more than welcome to look at the other ones as well. I just thought these were kind of interesting data points to check out. If you want to see how US government funding for universities has changed over the last 20 years, that's another interesting data point looking at what's the forecast value. Then it gives you historical information on how much the US government has spent on federal monies for US universities, what the percentage change isn't how it's expected to change in the future.
Those are a couple other reports in IBIS. If you want demographic information, you can see what they have, crime rate, divorce rate, marriage rate, depending on what you are hoping to find. We will hop out of IBISWorld. Hopefully you learned about what's going on in there. This is another one of my favorite databases, defined company and industry information. I think this is a little easier to find specific company information in. Somebody was looking for Netflix, so let's see if we can find information on Netflix.
You can start by doing a general search. I will show what happens when you do that. We will search for Netflix. It looks like Netflix Inc. popped up at the top. The list is going to be a company profile, but if you are not sure what kind of resource you are looking at, you can scroll down and look at document type and it'll show you there are industry reports, general reports, market research, company profiles, then some information on what's happening with looks in the news. You could click on more and see what else they have, although country report and undefined is maybe not super helpful. But depending on what you type in, you might get more.
If you wanted to click on this -- let's do that before I do a more specific search to show you how to narrow this down. You will see Hoovers here. They do company profiles. I think these are really cool because they give you a lot of information. Key financials, company rankings, key people in the company, Board of Directors, CEO, competition, where are they headquartered, how much they make every year, profit, assets, market value. Are they a Fortune 500? Are they a Fortune 1000? Are they fast-growing? I'm not going to scroll through more. I think you get it. I know it's not fun to watch people scroll through content if you don't get to enjoy it. Just know you can check out company profiles to get a greater understanding of context for the company, how they have grown since they have been available or publicly traded, the CEO or any other information from the company profile.
Heading back. I will go to this advanced search. I want to show you a couple things you can do. We already have Netflix typed in, so if you wanted to change what kind of documents are available as far as the search result, you can change that here. You could say I only want company profile information or I only want general information or I want to see if there's any market reports or market research having to do with Netflix.
But one other easy thing to do, if you are here and looking at a larger organization, is to look up the company or organization name. Then we have Netflix Inc. That's how they index is Netflix Inc. We will click AND search and we are looking for the exact phrase company Netflix Inc. and this will narrow down the search a lot. So we only have three different results. It looks like we have two country reports and a company profile, not a ton on Netflix, but there's at least a company profile and a little other information you might find useful.
Let me go back and pick on Starbucks. They are using Starbucks Corp., which is fine. We will add that to the search and rerun the search. It looks like we have plenty of things to search from. If you want to see what they had here, market research specifically, you could look at -- these are actually pretty old, 2002, 2003. If we did a industry search for coffee or coffee shops, we might be able to look for more market research specific to the industry as opposed to something specific to Starbucks. So keep that in mind. Let's undo that.
Then you could say, I only really want to look at their company profile. There it is at the top, last updated October 1 2019. You could change the date range here. Maybe you have something that dates back to 2001and you want something newer, you could change the date range to 2016 and hit update. They also have suggested searches here. You could look for Starbucks and coffee houses or beverage industry. You could change your search a lot of ways if you wanted to.
The other thing you can do here is look up the NAICS codes. You could search for us specific one if you had the code, so you could go find it. Of course, it's being difficult. You can just search for the US government NAICS code from the website. If anyone wants me to show how to do that, I can do that after going through these. But as far as looking up something related to what we are discussing, which is coffee shops, you could come in here and tested I clicked the wrong one? You could look for coffee. Let's do coffee.
You could do coffee or coffee shop or you could narrow it down. We will just say coffee and tea manufacturing. I am going to go into the longer NAICS code because I think it will give more results, but you could do both and see what you find. Hopefully, that actually added it to our results here otherwise we are going to get a lot of content. No, okay.
Let's do that. We will just say coffee and tea. Great. Then you can come down here and look and see what kind of publications are available. If you want to look in market reports, you can click the list here. The broader you go, the more results you get as far as what kind of information is available. Broader industry will give you a lot, so if we just had food and beverage, it would be even broader than what we see for coffee and tea. It's up to you how you want to do that. That's a good one.
Let's just try cashews. We will hit request and search cashews. Then we could say import. Here are all the reports and other details they might have related to import of cashews. It just depends on what you are looking for. If you look for how much one company imported or the industry -- maybe it might be helpful to look at fruit and tree nut farming. What was the export out of a certain country into the US or vice versa? It just depends on what you're looking for. I don't see any questions about business market research collection. I think we got there most of the information I wanted to cover. I think we will move on to GuideStar.
If you are interested in researching nonprofits, this is the way to go. A lot of this information is under the company profiles and industry reports. Then click GuideStar. A GuideStar pulls a lot of information from the IRS forms that the government pulls because they file is nonprofits. A lot of the information comes from the IRS and some comes from the nonprofits themselves. So if you want to do a searching GuideStar, you will click search in the upper left. You could do it by geography. If you're hoping to find certain kinds of nonprofits in a certain area, you could start by looking at a ZIP Code. I'm going to pick on good old Minneapolis and say within a 50-mile radius in downtown Minneapolis, there are 32,000 to 33,000 nonprofits.
If you click on organization, you could click on this because area. If you want to see how many of them are animal related, you could change the drop-down. Now we are down to 494. If you wanted to look at nonprofits with 72 or less people, we are down to 73. Then if you wanted to see what kind of revenue they have, if they are $2 million, now we are down to 68 as far as what we have limited to. We would say within 5541 ZIP Code in a 50-mile radius there are 68 animal-related nonprofit organizations that make up to $2.3 million.
That's how you would narrow this down. There's a lot of other limiters you can take advantage of while you are looking through here. It just depends on what you are hoping to find out. To look at this, if you click on the title of the nonprofit, you will get a summary, information about how old the nonprofit is, NAICS code. You will also see SIC codes, which is the standard industrial code, which has been replaced by the NAICS code, but they give you information here and more information about the codes.
You can look at the IRS filing records. It shows you where that is. Some of these are not completely filled out, but it does show you profile of financial information, operation information if it's available. Who is the founder or the CEO or director and then if there's a Board of Directors list. Let's try and find one that has more information.
Humane Society. I think they probably have more information just because they are a broader organization. It looks like they don't have a lot. They have a little here. You can look at the financial trends information, balance sheet, revenue and expenses. What are their contributions? How much do programs cost? What does the money go towards, accounting fees, insurance expenses. Some of them will tell you how much each person makes depending on how big the organization is and how much they make per year. Highest-paid employees. A lot of that information is a lot more available for nonprofits that have a higher contribution range.
That's a good question. The question is how do you find salaries of executives in the industry of behavioral health? What I would do for that, I wouldn't necessarily -- you could look for industry information in general, but I don't know if they will break it down by career. I think the best bet is to look at the Bureau of Labor Statistics and go through what information they are able to provide as far as career information based off of industry. But I could follow up with you after the webinar and we can talk about that a little bit.
You could come in here and take a look too, how the top 100 organizations near you, how much are those people making in the industry area. If it's listed. GuideStar is really cool. I think it's really nice to be able to have this information all at once. Having to go through the IRS website and pull all of their filings and accumulate that information on your own is a lot of work. If you want to see those forms, you can click here and they have it in an easier format, which is nice. You don't have to search through the IRS database to try to find that information for yourself.
But a lot of times I think if you are in the DBA program, there's a capstone where you might want to try to find a nonprofit to work with. This is a great resource for that. Or maybe you are looking at doing a business plan for a nonprofit and you want to see what other people are doing, how many employees they have, how much contributions they get a year, this may help you with that research.
We offer GuideStar. I'm just going to open this quickly. This is only helpful if you are looking for specific content. We have the market research reporter. This is very, very specific. This is a little outdated. We are currently purchasing the 2019 version, so know this will get updated soon. But basically, what you will do is come here and these are really broad, but it gives you an idea of how much -- I will click on one and you will see.
We will start with airlines. Operating revenue and net profit, the NAICS code, definition of the industry, overview of information, current trends. I'm not going to scroll through the whole thing, but know this is a faster way to get to something more specific as opposed to going through the market information or looking in IBIS, it's in a lump area. But if you are looking for an industry overview, it's a great way to go. The 2019 overview should be available soon. Then I'm going to have you going to Nexus UNI with me.
This used to be LEXIS-NEXIS. I think they have made major improvements on content. Nexus Uni is good for looking for company information, market reports and reports in general. There are two different ways you can run the search, either in advanced search, which I will click on in a moment, or if you want to do guided search, you can click on company information and type in your company. We will pick on Starbucks.
You can choose company profile, all company information, SEC filings, it's up to you how you want to run the search. They are kind of building it for you. I will come down into that, but I want to show you you can do this under advanced search too. It just takes a couple extra clicks.
If you are looking for specific content type, you would click on select a specific content type and then you would come here and click on company and financials. If you wanted company profiles, it's going to change the drop down for you and if we wanted to search for Starbucks, we certainly could. There are two ways to do that or if you put in a company name here or your NIACS code depending, you can do this too.
Back to the homepage. Then we will do company information and I will enter Starbucks. The company profile, but you can change it if you want to. Then it will show you -- a lot of these companies will have branches outside the United States or if the company is from the outside the United States, they might show you some of the US branches. It depends on what you're looking for.
It'll also show you in a section here what you are actually looking for, company profile and who is showing the information. World face is providing us information. I'm not sure what official board is, but that will give information, Experian data is first company profiles. But if you want to see who the sources are or where the information is coming from, you can click on sources where it's already kind of showing here.
You can go through the different options that are available. You will see the -- I think it's Dun & Bradstreet, which does a lot of market reports, which might be useful. You could limit by that. I could've sworn they had Hoover's here too. It's up to you on what you want to click, but it should tell you what kind of information you are hoping to find. Let's try global data company profiles.
Then we want to see maybe most recent year, and we are looking at Starbucks company profile from global data, company overview. Super short. So it just depends on what you end up clicking on and what you are looking for. Maybe you want to look for locations of subsidiaries or global strategy or maybe we want a SWOT analysis for Starbucks. There's a lot of different things you could click into to get access about those particular companies. So that's just one way of narrowing it down by company information.
Let's try and do company and then let's just do coffee shop. And see what we get. Great. It looks like you are getting stuff from all over the board, things that are smaller retail inside of a large organization or company, coffee shops in general or this happens to maybe be a coffee shop named coffee shop, which I find humorous. There's a lot of ways you can searching here.
You can come down to the sources and get an idea of what kind of reports are available, click through them and see what kind of information they would provide. A student was looking at wanting to see a SWOT analysis of Netflix. If we run the search over again, instead of looking at company profiles, I think what I would do is just type in Netflix and do SWOT and rerun the search. Then I would look at sources and try to find a company profile we could use or in this case you might be able to go back and take a look because it looks like these are coming from news organizations, which is fine. That might work for what you are hoping to find.
If you are looking for more of the company profile SWOT analysis, we might have to rerun the search and make it more specific, but it depends on what you are looking for and hoping to get. But probably not every single company is going to have the same kind of company reports. I imagine Fortune 500s will have more content available. I know I've had some students who were researching for a larger regional business, but there might be as much information for them because they are not international. It just depends. It completely depends on what company you are researching and what you are hoping to find.
The last one I want to show you guys is ReferenceUSA. This is going to be more of a regional thing. So if you are looking for information on businesses close to you or in an industry -- there's some information on consumer behavior too, so will look at that. But if you click on US businesses, you can come in here, look for the company and then find that information. I will pick on good old Starbucks for this.
We have a lot. Because we are looking at all the branches across the United States. That's about 14,000. So if you wanted to know who owned a specific franchise for Starbucks, assuming they provide individual franchises, you can find that information here if you wanted to. The thing I like looking at is advanced search. Unless you have a particular company or hoping to find, I think the advanced search is probably the easiest way to go.
If you want to search by company name, you certainly can. If you wanted to type in Starbucks or Netflix, you could. Although some companies are going to be very specific where you're going to find them. Some of them you're going to have branches or different locations for those organizations.
I'm going to uncheck out of company name because I want to show you can do keywords if you want to. If you just wanted to see coffee shops -- this is going to pull the NAICS codes for us. If we go coffee -- we could click on coffee and tea manufacturing, which is maybe not exactly what we are hoping to find if we were looking for Starbucks because they are not necessarily the manufacturer, but you can certainly try searching by whatever term you are hoping to locate.
If I say retail, we've got miscellaneous store retailers or bakeries. That may be from a previous search I've done. If we do bakery, you have different options for bakeries and tortilla manufacturing or bread and bakery manufacturing. You don't have to go by the way they index here. You can just go to the NAICS website and search by the information. But you can narrow down this way.
I uncheck and go to the major industry group. Here it is preformatted for you if you don't have the taxonomy broken down by area. If you wanted retail and then I think I did eating places and then I think coffee shops is down here. You can search by geographic location. Maybe you want to see -- you are hoping to break into specific neighborhood or ZIP Code, you could come and say I want to see how many other coffee shops there are within 15 miles of this ZIP Code. Then we update the count. So we are down to 527. Then we can be results.
Then you can come here and get an idea of who -- which other coffee shops are in your area. If you want detailed information, if you click on details, you can go through all of them and get more information. This is Starbucks, another Starbucks. There's one called Caribou Coffee. It gives you industry information, hours of operation, other information that might be available. It looks like this particular one opened in 2013, how many employees they have. You can do a lot of digging into those companies if you want to check heading back here, you can also do a heat map.
I would open that and show you accept it requires Java and my Java doesn't function properly. Just know you can also do a heat map to see where the most coffee shops are in whatever industry you've chosen, you can see where they're focused based on the map you've chosen. If you can revise the search, you certainly could. You can do it by number of employees, sales volume. Maybe we want to see only the organizations that make less than 500,000 and then we update the count. Now we are down to 149. So you can review those results again. You could look here based on year established. If you're hoping to find companies that have been around for the last 10 years, I guess you could say at least 10 years.
You could head back to -- unfortunately, I don't think there's the way to do the range, which drives me crazy, but just know you can do 10 or 15 years of when those years were established, update the count and there's only 11 that have been open -- there might be a lot more based off the previous states, but 18 years, 11 years. Then you can review your results there too. This would be a little easier list of coffee shops to dig through too based off income and how long they have been open.
That's the general US businesses database information they have. I am going to go back to the homepage. One of my favorite things to do is look at the historical business information. You can search by company name and look for historical information if you want to. You can do an advanced search like what we did in the previous or you can come here and compare businesses.
I think this is pretty cool. I had to come up with some preformatted thing so we would get lost with me typing and content, but I'm going to do some comparisons of different coffee shops in a certain location. So we will compare and we will say caribou. I know these happen to be coffee shops in an area -- why won't it let me select that one? I must've had -- there we go. I had too many on the list. I picked five different coffee shops in this ZIP Code to compare to each other.
It'll give me information about when they opened and then sales volume, how much they make a year. It looks like for some reason they made a lot of money in 2008, not sure why, but they sure did. Then comparison as far as date and then you could also see how many people do they employ. I think that's pretty cool that you can come here and make a comparison for that. If you were looking to open a business and you were hoping to find -- these businesses are doing well. They are my main competition. What's the sales volume, how long have they been open and how many employees do they have? That could be really helpful information.
That compare business, I think that's interesting if it's something that's of value to you depending on what you're doing. I'm not going to rerun the search just because this is very, very similar to what we had just done in the US business search, but know this will give you more historical context.
Back to the main page again. The last thing I'm going to point out is this US consumers and lifestyle section. If you want to search by a specific person, you certainly could. Depending on what you're looking for. But what you can do is do an advanced search and then just look at an area code or a geographic area and specific kinds of lifestyles if you wanted to.
If we were looking at a metro area, we can say California and we will pick on -- who are we going to pick on? Let's do San Diego. They have a lot of people. Then we could say income. How much of these people making? We could say we are looking for people who make as a combined income this much money. Then if we have any lifestyles we want to look for, you could narrow this down, look for people who are interested in dogs. Then we will update our count. And view our results.
If you needed a mailing list, you could certainly do it this way. If you were just starting a company, and you are looking for people of a certain income bracket or is certain -- if they worked at a certain industry, you might be able to find that information. Let's go back again. This could help you get a list of people that you might be able to put on a marketing -- or if you wanted to send out flyers or something or if you wanted to try and find an area of town to put your business in, that might be a good way to do it.
Let's do this based on age, and we will say -- I'll just pick on these age ranges, update count and view result. You can do chart, matrix or table. We will just say age and show summary. Out of the 1200 results we got for the people in the age range who are interested in dogs, the most people interested in dogs are between ages 35 and 39. It depends on how you want to change your chart here. Let's see results again. Then if you want to do a matrix -- I think the table is the easiest thing to look at. They are going to make me pick one. Let's do estimated home income. Great.
The 2500 records we had, here is how many people are -- have an estimated household income of this amount of money. Related to people who are interested in dogs. You could do that in a whole bunch of different ways, limiting your results. Then if you wanted to do just general income, you could do that. Home value. If you are looking by gender, kids, there you go. Hopefully that made sense. If anyone wants me to rerun through it I certainly can.
We only have five minutes left for questions. I know it was a lot of content. If you have -- I will look through the questions we had during the webinar. If I missed anything, I will reach out to you one-on-one. Let me see if we have anything in here. It looks like I missed one. I will come back to that and email you directly. I don't see any other questions popping in. But just know that you can reach out to the library with any follow-up questions you have from the webinar. You also get a follow-up email from us tomorrow with 24 hours that has a link for the recording and should have my email address attached. So if you have questions, you can just reply and say, where did you find this? Or what was that one thing with IBIS you did?
Thank you for coming today. After the webinar, there will be a survey, so let me know what I could do better or what you really enjoyed. I'm happy for both kinds of feedback. They help me do a good job next time. Thank you for showing up today. Hopefully I will see you in future webinars and hope you have a great west of your day.
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