Transcript - Market & Industry Reports, Company Profiles, Nonprofit Information & More - Apr 2 2020

Video Link: To be added


Market & Industry Reports, Company Profiles, Nonprofit Information & More


Begin Transcript





If you are a doctoral student and he would like to talk with me one-on-one, all you have to do is select the college and then the calendar will pop up and you can pick a date and time.  If you don't see a date and time that works for you reach out to me directly and I'll try to be as flexible as possible and work has worked requirements and family  obligations.  And I will try to be as easy about it as I can.


Back to the actual databases.  Look at databases A-Z.  For anybody who may have come in later, this webinar is being recorded and will be sent to everybody -- even if you have buddies that could show up they will still get a copy.  But I will include a link to this page with the list of the company profile databases or company and industry profile databases.  And a couple other guys who have about company research.  You can dig into those two once you have received that email.  You can from the all subjects dropped on you will see company profiles and industry report


The reason this list is shorter is because of the content being so specific.  We will be able to probably fill the entire hour with all six databases because they do have so much content.  And we will go through each of these one by one but if you have questions about them, don't hesitate to put that in the questions box.  I will do my best to keep an eye on it if I am delayed and have a question I will try to go back.


The first database table begin to is IBISWorld.  They just updated their whole website.  So you could come in here, again, do a broader search, you can search by industry title or keyword.  One of the codes you could end up searching is may be a code and we can talk about that further.


If you are not sure where you went to dig into, a search is just fine.  But we will mainly focus on the industry research section.  You will notice there is information beyond the US.  So just note that in these databases a lot of the content will be US-based but there will probably be information about North American countries, maybe some from Europe and some from Asia as well.  But if you are trying to research something outside the US and hitting a wall, and you need some suggestions, I would email the library or if you are a doctoral student take an appointment with me and we could see what we could find for you.  Today we will focus on the US and go through the different reports they have in here.  And we will talk about the content.  The first one is just general industry reports.


These will be ordered by those NAICS codes.  If anyone needs clarification on what NAICS codes, it stands for North American industry classifications ... I am missing the last word.  Anyway, it is basically a unique identifier  for each different industry and all the sub industries that for under them.


So the shorter the number is, the more broad the topic or the more broad the industry.  You will see 31-33 is manufacturing but then anything that falls under manufacturing starts to get bigger.  Right?


Depending on what you are looking for, you could certainly search again by NAICS code or look at it by the broader industries that they have here at the top.keep scrolling -- run the general search.  And see what you can find.


We will just to housing developers.  I missed the boat I should have done ice cream reduction, that is more fun.


So, you will notice that they have-- the main sections here listed on the left-hand side.  So if you just want to look at the industry at a glance it gives you key snapshots, key trends.  I no SWOT is very helpful for some people.but for the company piece, we may have to do a search for that.


You may get dizzy and lost in the content so I will do the next type of condensed concert they have gives you a better overview.  Let's go over to industry performance.  The thing I like about IBISWorld they have a lot of data visualization.  Especially over time.  So I should stipulate that a lot of this -- you know, it is not updated every single day.  It looks like they just updated this content in March.  So it might not reflect what is happening today or exactly what is happening in a week.  It does not happen until they have updated the content one more time and I am not exactly sure what they have is a cycle, some reports are probably updated more than once a month.


All right.  Let's move on to the Outlook.  The Outlook section is helpful if you want to see, is this something that might phase out?  Is this something that is growing, are there things that are affecting this particular industry?  If you click on products and markets -- it will give you some other related industries.


Looking at supply chain, I don't think every single one will have supply chain but it will have information here regarding the different products that fall under that category and then other related markets.


And then information that might be relevant to that area.


Let's go down to the competitive landscape.  I think some of the nice things about this is that they might tell you -- I was looking at this earlier and refreshing my brain on everything in here.  But if you want to know why some companies within that industry are more successful or what is successful about that industry, they have key success factors, cost structure, anything that falls under that category.  Or under that industry.


I do see a couple of questions for the first one was how do I see the beginning, I joined late.  This webinar is being recorded and you'll get a copy of it in an email tomorrow and you should be able to watch the recording from the beginning and then just catch up from where we started earlier.


What do we do with these statistics? it is up to you.  It depends on what program you're in and course requirements and assignments you have.  This gives you an idea of what is out there as far as industry and companies and just if you need to come in here and dig for this kind of information, it is here for you.  I am taking some IT classes outside of -- at a community college near me, and they had us do some research on, I think it was industry profile or industry information in a certain geographic area to see if it was viable.


It was something that was really easy for me because I have spent so much time in these databases.  That might be something that would be helpful for that.


The other thing, the other question we have here is, how do we look at company specific content?  We will definitely get to that. IBIS is industry specific, they don't have things on specific companies unless they are referencing major companies which is actually the next section but we will get to that further down the road.


And then the last question, there are two more questions, what is the difference between these databases and our general databases?


These will not have peer-reviewed articles or journal articles or trade journals.  They may have -- there may be some news and journals and information but that is separate from the company content.


When we moved to the next one I will use your topic -- that has to do with nuts.  I will use that in the next database.


Major companies.  Great.  They will tell you their market share, which is really cool.  Just to get an idea who the biggest players arbored so if you come in and look at software companies, you would probably see Microsoft and you would see Apple and whatnot.


They give you an idea of who has the biggest pull in that particular industry.


I will not worry about operating conditions too much.  But will scroll through a little contents you can see it.  And then key statistics.


Depending on what you are looking for  this may be relevant or it may not be.  But the point of the webinar is just to give youmore context for what is in here so if you have an assignment or you want to do more in-depth research on a given industry or company, you can come back here and check it out.


This next part is this lightbulb.  If you click on that, this is like the, they call this the I-expert summary speed and they are a more condensed version of what we just looked at.  So if you do not want to so much text and just want to see visualizations and get an overview of the content we looked at, this is probably your best bet.


We are going through this very fast -- faster than the last report we looked at.  And there are some questions you might want to ask about that industry with some quick answers related.


  How do you cite this?  What I would suggest doing is you will find something inOne of these industrial company profile databases.  Grab the document or as much information as possible.  And then email the writing center and I can help you with any citation questions you might have.  They are the APA experts and are awesome.


The library does not do any  APA orwriting assistance at the writing center can help you with that.


Back to the industry profile section in the US.  I want to make sure I hit the broader ones here.


  Next I want to look at the specialized industry reports.These are a little more specific.  These are a little more narrow, they are smaller industries.  The wedding industry is huge but vital stores, that is very specific.  These are much more narrow.


You could come in here and you might be able to find what you are looking for.  Sometimes I have had students who were researching beauties salons but they may have wanted to narrow it down even further.  I'm curious to see they have on the wake and hairpiece stores.


Let's click on that.  So who would be providing their materials or things they are selling.  Demands for that industry.  Who might want that content.  Because this is so specific, they don't have a lot of major players.  They -- it is nice because it is more specific information to a smaller industry.


Let's look at the industry performance.  Like I said, this is set up similarly to the larger industry reports that have the broader information on a more broad industry.


I will not click through all this but just know that if you don't want to go through every single section and read every piece of content, you can look at the more condensed visualization on a lot of data they cover.


That's a good question -- the question was who grabs this information and about how many stores would be included?


That is a good question but they have market research analysts that are employed by IBISWorld so they collect proprietary data and they create these reports for us.  That is my understanding.  I don't know  exactly how many stores they reach out to or get that data on that is not released to us.if you have more specific questions about that you can email me directly and I could reach out to IBISWorld and talk with our rep there and maybe get more context for you.  Butas far as how many they go off of, I am not entirely sure.  But that is a good question.


The less they want to dig into is this US business environmental profiles.


So, this is more focused on -- instead of just industry, how the industry is affected by something.  We could do something as broad as the marriage rate or if you want to come in here and look at the federal funding for creative arts.  Let's take a look at that.


So we give you the 2020, how much it has increased over the last five years or however long it has been around.  Current information, outlook, how the federal funding has gone up and down over the last 40 years at this point.


It goes year by year, up and down, industries affected.  And you have your overview of that information.  So that is pretty cool.


You could probably come in here and search by the use too, it just depends what you are looking for. I came in earlier because I wanted to see, because  in the US cost of gas has dropped dramatically I was curious about gas.I couldn't find it in here, they had production but nothing about the price.  The price of paper might be interesting also, let's look at that.


Let's see what information they have.  Very similar outlook.  Volatility.  I just have to move one of my screens out of the way.  It looks like it is on the up and up and they expect the industry to keep growing.  I just thought because everybody was so excited about toilet paper in the last month that this might have [Laughter] inadvertently gone up but I'm just curious.


That is a good question.  How often do they usually update this?


I noticed a lot of these reports seem to be updated pretty often.  They will always have the date here.  I looked at a couple from March, one from February and this one is older.  I think they try to keep them as updated as possible.  You can email me and I will reach out to our Rep. they usually have the date of when they push that information out.


The business profiles content is pretty cool and you could use that for Canada, China, Germany, global if you just wanted to see everybody, global industry reports, let me see if we can do -- guess it is only in Canada.   They will let us do business profiles on every single one of them?  I guess not.  You have your option for business environment profiles inthe US, Canada.  Are there any other questions about IBIS before we move on?


The question about toilet paper, yes we could do [Laughter] that is kind of interesting.  The world has been an interesting place in the last two months.  Let's do a search for toilet paper.


You can search for, it looks like they have at indexed to sanitary paper products.  Click on that.  That has not been updated since September so that would probably include the most recent jump, the demand -- but you could check it out and see how it has changed over time which is critical but part of it is that this will include other things like paper towel, napkins and other paper products.  Paper we used and then toss


 you could come in here and come and search on any topic that you want.Hopefully guys you had some good tidbits coming out of IBIS.


Now I will go into business market research collection.This is  a long name and I want to say, so, I actually hada short Q&A with the ProQuest rep because they are going to push out a whole brand-new database that includes all of their company profiles, business related content into one.  And when they release that I will be so excited to demo it because it is so cool.  I want to see the finished product.  But just know a lot of this content will be there when they update this interface.  I don't know when that is going to happen, maybe in a year or less.  You can't if that changes, if that looks different to you in 6 months or something like that just say, I remember the librarian told made with going to a little bit but all the content will be there.


there's a couple of ways to search for the option to search by company and by NAICS code. but these will help you to a specific search. NAICS,  will be industry specific.  We will talking about those codes.  If you click on them -- this takes me to the NAICSwebsite --we said the smaller they are the more it will fall underneath them so if you  look underneath one they will start to get more narrow and that number will start to get come in here and make this as narrow as you want and make it part of your search.


Just making sure I don't miss any questions in there.  I'm trying to keep an eye on that and stay focused.  Which is a challenge.  You can look up NAICS codes if you want to or if you already have one, type it in, paste it in and run your search or if you want to search by company you certainly can.


You could just come in here and search for Starbucks if you wanted to.  I'm sure that was going to be my example but I know student had wanted me to research the not industry.  I will research Starbucks is a company and look at nuts as the NAICS cotte's you have an example for both.


  I suggest if the database gives you an option to look up the company name, do that.I will show you exactly why.  Because you will see that they have a lot of different Starbucks.  There are a lot of Starbucks.  So what you will care about is figuring out which is the right one.  My guess here is that we will want to look for Starbucks Corp.


Once we do that, 164,000 entries.  My guess is that is how they have indexed Starbucks as a company. So we will click on that one and say, add to search.  You could run a search and look at the information regarding Starbucks specifically or you could say okay  articles about this topic or this company, you can look at company profiles or industry reports or whatever else might be pertinent.


Market research is not really going to be specific for -- you'll find companies and their market research once in a while but market research is -- it is more like a market research report that they put out once or twice a week.  I can show you what I am talking about.


More than likely you will want to focus on the market reports and then some for some reason they just pile them under report.  Know that you can limit that before you run the search but you can also do it after so we will do it after just for clarification.


Let's run that search.  What a title, attack of the killer cappuccino.  Probably not what we are looking for.  Hopefully, if you didn't want to look for news, blog entry, etc., you can come down to the document type and narrow this down a little further.  They have 90 reports.  They have an annual report.  They have company profiles.  Statistics and data reports.  And you will become more accustomed to the kinds of documents they have in here after you have gone through them a few times.  I have to come in here and refresh my brain on all the documents and the different databases because some of them will overlap.


  I can never remember what these reviews are called.I bet they are in the actual publication title.  They are not.  That is a really good, something I want to point might have heard in the past of Cooper's company records.  Hoover used to be a separate database on by ProQuest.


  If you see Hoover's it is just company profiles and you will see the contentAnd you'll see it pop up when you do the search.


*switchg transcribers*


There won't be as many branches of the company. 


The company records are very helpful, especially if you just want to learn a lot of information about one company.  I don't see any questions about business market research, so far.  That's cool.  We will do a quick industry search.  Since I'm not sure . . . okay.  Roasted nuts.  We will just say "nuts."  Oh, wow.  Okay.  We could do "tree nut farming . . ." that looks like that has to do with hardware!  That's probably not what we are hoping for.  Let's do "roasted nuts and peanut butter manufacturing." 


Now let's put the industry code in there.  You can run your search.  Great.  Then, you have some company profiles on some industries that do that.  Obviously, that looks like it falls outside of the specific nut farming, or nut roasting.  We have some companies that do candy.  You can narrow it further, if you wanted to. 


You can come over here and change this if you want to say "industry reports." 


I'm blown away that this went from talking about nuts to toiletries.  That's interesting!  They must be using nuts in these industries.  We can play with this further, and make this more specific.  I have to get through so many of these.  At least you know how to get in there, and find the code, and the search by that particular industry. 


I just want to see something.  You can do it from the dropdown.  I thought they would have an industry type, that you can change your dropdown to be more specific.  If you want to come here and do a general search on an industry, you don't have to do this.  You can just use key words, and search.  They will still pull up.  This makes it more specific, and gives you an idea of how to narrow down the results, so you don't get irrelevant content. 


Guidestar is another one of my favs.  I will probably say that about all of them.  Guidestar is super cool.  It's nonprofit organizations, only.  Depending on what program you are in, and what you are focusing on, this could be helpful.  If you click "search" at the top, that's the fastest way to get to their advance search page.  There's nothing wrong with using the search bar.  I think this is easier.  It walks you through narrowing down the results. 


This will be focused on the United States.  If you are hoping to find information on nonprofits outside of the United States, I would email the library.  You can shoot me an email after the webinar.  We can talk about it, and see what they can find. 


You can come in here and look by location.  I will pick "Georgia."  If you had a specific area you wanted to focus on, you can.  You can do radius.  I think people want to know how many nonprofits are related to mental health out there, within five miles of this particular zip code.  It will run the search for you.  If you had a specific area that you are looking at . . . I think I did animal related, earlier, just as a topic.  You can narrow it down further by sub-cause.  Veterinary services is an example.  All of these causes have a sub-cause that you can narrow it down by.  That's a cool option. 


You can narrow it down by headquarters, how many employees are part of that nonprofit, and their financial.  If you only want to look at nonprofits in that area that make $736,000 or less, now we have a definitive list. 


You can keep narrowing it down.  I opened this up earlier.  I like that it's called "feral cat program."  Very specific. 


We can go back and run a search.  If you keep scrolling, there's a bunch of different sections.  You can click those two.  They have a lot of content.  The smaller the organizations, they won't have as much information, especially if they don't make as much money.  The nice thing about it is they will tell you who the director is, the board of trustees, and other information you may find interesting.  Also, their contact information. 


If we go back to the main page, I will rerun the search, here.  We will do "Arizona'.  We can do the whole state of Arizona.  We can say "mental health."  There was something specific under there.  Let's see.  Drug and substance abuse.  Now, we have 82 nonprofits that do mental health crisis intervention. 


The last thing I want to show you about their content is, this content is very specific.  If you go to their product section, some of their information is readily available.  They have nonprofits.  I think it's this one.  Guidestar publications.  These should be available if you are interested.  They have data services, but they are not free.  Know there are options.  If you have questions about guidestar, let me know, or email the library directly. 


I will do a quick touch on market share reporter.  I think we are due to get a newer version of this, soon.  Market share reporter is actually an ebook.  It's not a database.  It covers fifty of the key industries in the world.  You will see, under introduction, you will see all the different industries by topic.  If you are interested in looking at baked goods, they may have information that's relevant to you.  This information is eight years old.  We are hoping to get a new book.  It's kind of interesting.  It may give you more context, depending on what you are looking for.  I won't spend a lot of time in here.  I wanted to show you what you will find.  Reference USA will take up a big chunk of time. 


This used to be called Lexis Nexis.  I hated their old search interface.  It's much better now.  There are a few different ways you can search in this database.  You may find some industry information.  They probably won't be specific profiles.  It will be news articles about a particular industry. 


They have the business page that you can use.  I'm not going to use it today.  If you want to scroll through it, I just wanted to show you that it's there, and you can use it.  They have a company search, if you want to search by sticker number, you can.  It's up to you how you want to do the search.  I prefer the name page.  You can dig into that business section, and see what they have.  It's cool they pulled apart that information for you. 


If you want to get started quickly, click "company information."  Type in whatever you are into.  The next thing you want to do is click the company profile dropdown.  You can change it.  You can keep it company profile.  You can look at all the information.  I think that may include news articles that aren't important.  Anything they merged with, you will find reports on that information.  Also, their SEC filings.  If that's something you want to review, that's here. 


Let's look at company profile. 


Great.  You will notice some of this content.  The date ranges are all over the place.  If you want to narrow this down, you can say "2018 to present."  You will notice there's a lot of sub companies.  Maybe there's a branch of Starbucks in the UK, or in China, or in another country, that happens to have another name.  You will see company profiles listed here.  If you click on one of these, hopefully it will give me the whole thing.  I was having a fight with it earlier.  I knew it would happen. 


One of the ways to shortcut this is if you scroll down here . . . I was hoping to find the company name.  You will see D&B listed here.  I have to click on it.  Dun & Bradstreet.  They will do a lot of those company profiles, in Nexis Uni.  They did pull it.  I don't want to look at those.  Just know you can come in here and look for the D&B company reports they have.  I have company report there, that's what we want.  It looks like they have every company that may be related to Starbucks.  Again, it's a little tricky to figure out which ones are the right ones.  It looks like in the UK they have a Starbucks coffee that's connected with KFC.  There's a lot of different ones you can look at. 


I have to go on the next page.  I'm blown away we can't find what we are looking to find. 


Great.  Then, we will come back down here.  Hopefully, there's a profile option.  I do not see it now.  We will look at this one.  That's a SWOT analysis.  That's fine.  There's a lot of different report types.  I won't click each one.  Sometimes, they will have links to other reports.  If we wanted to look at the company snapshot for Starbucks, we could.  Let's click that.  It will open the company snapshot.  You can keep going, and it will go through each section, if you are interested.  Company statement.  Pretty long.  We won't scroll through that.  Hopefully it gives you an introduction on how to search company profiles in Nexis Uni. 


Any questions? 


Great.  Oh yeah, export citation.  How to get the citation.  Oh yeah, here. 


Okay.  You will see this in most of the databases.  Export.  Most of the databases will have a cite option.  There's only a few where they're either really buried, or they don't exist.  This will get you 80-90% of the way.  If you need help, reach out to the writing center.  They can help you.  The long URL is for you, the reader.  This link will take you directly back to this article.  You would use this in a citation if you sent the assignment to someone who didn't go to Walden, and they wanted to look at the article.  They couldn't access it because they are not a Walden student. 


Feel free to copy and paste.  Look at your manual.  See if there's anything you need to do with it.  If you have questions about the format, email the writing center, and they can assist you. 


Since there are no questions about Nexis Uni, before I go back and do the last database, I want to point out something.  Let's go back one more.  Here are two sections you want to look at, category and sources.  You can do your categories here.  That will help you narrow down your search.  If you want to figure out how they index that particular company, you can do that. 


At the beginning, we had the code for stock exchange.  You could search that way, too.  Let me make sure of something.  I don't remember them having the code option in here.  It's worth looking for. 


I don't see it.  That's okay.  Know that you can come in here and search for companies, and get more information that way.  You will see the same information under the advance search, company profiles, looking for content related to the company. 


The last one I want to cover is Reference USA.  The section that we will spend some time on, I think we will do historical businesses in the business section.  The United States businesses section, you can just search for particular companies.  I prefer the advance search. 


This is the part that I think is super cool.  If you want to search by company name, you could.  If I wanted to see how many Starbucks in the metro area, I will pick on Minneapolis.  I live in Minnesota.  Then, view results.  Here are all of the Starbucks locations in the Minneapolis greater metro.  There are 180 results.  You can come in here and figure out how many specific companies there are.  If you want to see if a company has more than one branch, or more information about it, you can.  If you click on the name, it will give you information about the company.  This one is very broad.  It's not a local company.  It will give you some information regarding hours, who the parent company is, how much money they make a year, how many employees they have, how long they've been around . . .


The years in database is usually vindictive to how long they've been around.  It's not always the case.  Some businesses were open for thirty years, but weren't in Reference USA for the whole time.  There may be some differentiation.  Hopefully, they have the right year established.  It's pretty cool. 


Business expenditures.  Also, sales by volume, sales by year. 


It's not going to do that for me, is it? 


Things that may be nearby.  You can tell I don't talk this much out loud to myself!  I don't keep up on it as much.  If I wanted to see what nearby competitors that may be out there, they will provide a list, too.  That's pretty cool.  You can download these, and change it as much as you can, edit it while you are in here, and come back. 


I will start over.  If I go back, I have to clear everything out.  It's fastest to do it this way. 


The next thing you can do is search by keyword or code.  They have a code there.  They have different search options.  Or, you can search by . . . I thought it gave you the option for key word.  We won't worry about it. 


This is what it was.  We were looking at nuts.  Roasted nuts and peanut butter manufacturing.  If we wanted to see how many companies were in a particular area, you can look at city or state.  We will pick on Arizona, again.  View results.  Oh, California.  Let's go back.  We will take Arizona out of there.  California.  We can do it by city.  You can do it by county.  You can do it by radius of zip.  We will hit "results."  You have a full list, here.  You can look at a heat map.  Hopefully it works for me.  It didn't earlier.  We got it for a hot second.  You can sort of see what it is supposed to look like.  It gives you an idea of how those things are in the industry, condensed.  It will probably work better on your computer than it will on mine.  I will show you a chart, if you select more than fifty companies, you can print it and download it.  There's a lot of different options in here. 


It was Consumers and Lifestyle.  That was the section I wanted to go into.  If you click "advanced search," you probably won't look up a specific person.  It's probably easier to look at a city.  I will pick on Florida.  Hopefully I can pick a bigger city.  They really have a lot.  I don't want to pick one that's super small.  I will go down to Miami.  Or, Orlando.  Orlando.  There we go. 


Then, you would come down here and say how many contacts per household.  Or, you could do this by estimated home income.  If you wanted to see how many people making a certain amount of money in a certain area are interested in a certain lifestyle.  These people are really interested in dogs.  Let's see how many people in Orlando, Florida, making this much money, are interested in dogs. 


Okay.  We have 6,800 people.  I think they have this notice here so you don't download it.  It's to give you a snapshot of how many people are in an area, based on their income.  It's to see if you will have enough consumers for a specific business type. 


Let's do both.  Great.  There you go.  There's a lot of different ways you can look at this information, and pull it. 


That's what I wanted to go over.  That's a good question.  The question is, why does it have personal information of people's names and addresses?  I'm not sure if it's pulled from census information, or county information, or where it comes from.  That's a great question.  I can look into that. 


If you are legally owning property, or a house, your name is registered to that residence.  That's usually public information.  I'm imagining that's why.  There's one apartment, there.  It just depends.  Maybe they actually own that apartment.  Who knows.  That's my guess.  It's based off of owned information. 


The next question is, based on the search I ran, do those people have dogs?  It just says, do these people have an interest in dogs, based on market research?  I have no idea how they determine that.   That's a great question.  I have no idea if they have dogs.  They may, or they may not. 


Are these websites only available to us in our enrollment with Walden?  Yes.  But, Reference USA is usually available at public libraries.  You can get it there.  I'm trying to think of the other ones.  Guidestar, I've only seen with academic institutions, not at a public library.  Depending on what you are looking for, when you become an alumni, if there's something you can't find, you can contact the library. 


Any questions?  We have two minutes left.  I've been talking nonstop.  You have great question.  I know one question was too long for me to address during the webinar.  I will follow up with you directly. 


Looks like you don't have any more questions.  Feel free to reach out to the library.  Send an email to me directly.  It should be attached to the webinar.  You will see an email in 24 hours with a recording.  There should be a survey after the webinar is done.  Give me whatever feedback you have, good or bad.  Critical feedback is great.  I want to do better next time. 


I appreciate you being here.  I hope I see you in a webinar, residency, or a class.  Thank you for coming.  Have a great rest of your day.  Stay safe and healthy! 





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