Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Blankson, C., & Kalafatis, S. P. (2007). Positioning strategies of international and multicultural-oriented service brands. Journal of Services Marketing, 21(6), 435-450.

Britt, P. (2011). Web marketing: Chart a winning course with social media. KM World, 20(1), 8.

Cowan, J. (2010). Viral ads that smell as good as this guy. Canadian Business, 83(7), 85.

Dens, N., & DePelsmacker, P. (2010). Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement. Journal of Brand Management, 18(1), 50–65.

Fucini, J. (2010). You are your own advertising platform when you engage customers through social media. Musical Merchandise Review, 169(8), 22–24.

Ki, E., & Kim, S. (2010). Ethics statements of public relations firms: What do they say? Journal of Business Ethics, 91(2), 223–236.

McKay, L. (2009). Skittles: A rainbow of social media marketing. Customer Relationship Management, 13(5), 18.

Tylee, J. (2010). The man who revealed Toshiba’s emotional side. Campaign, 19, 16.

Ul-Rehman, S., & Ibrahim, M. S. (2011). Integrated marketing communication and promotion. Researchers World, 2(4), 187–191.

 

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@mail.waldenu.edu