For your final project, you will be choosing a company from the options given in the course room, and then using it as a case study. You will need to research the company to find out more about it -- and more specifically, for this week's assignment you need to identify five resources that provide information about your company. You also need to describe your research strategy for finding more information and/or the industry in which it operates.
Our Company Research page can help. Explore the various tabs in the guide to learn how to find company profiles, financial information, and journal articles.
If you need to find out more about the industry in which your company is operating, see our Industry Research page. Here you will learn how to find industry profiles, SWOT analyses, and journal articles.
When you're ready to try some searches, here are the databases that we recommend for this research:
If you are unable to find relevant information, you may want to look for similar information at/for other similar publicly traded companies. You may find relevant information that will enable you to make appropriate inferences about your organization and make reasonable assumptions so you can proceed with your project.
If you have questions about how to apply what you are learning or how to find the most relevant information for your organization’s needs, please discuss your choice with your Instructor using the Contact the Instructor link in the classroom.
Want more help? Watch a recording of one of our business research webinars: