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WMBA 6690 Message Design, Audience, and Evaluation: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

WMBA 6690 Required Course Readings


The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

Anghelcev, G., & Sar, S. (2011). The influence of pre-existing audience mood and message relevance on the effectiveness of health PSAs: Differential effects by message type. Journalism & Mass Communication Quarterly, 88(3), 481–501.

Aran, S., & Rodrigo, M. (2013). The notion of violence in television fiction: Children's interpretation. Comunicar, 20(40),155–164.

Berger, J., & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40(3), 567–579.

Blackford, B. J., Gentry, J., Harrison, R. L., & Carlson, L. (2011). The prevalence and influence of the combination of humor and violence in Super Bowl commercials. Journal of Advertising, 40(4), 123–134.

Blumer, J. G., & Coleman, S. (2013). Paradigms of civic communication. International Journal of Communication, 7, 173–187.

Bolls, P., Mendelson, A., & Popeski, W. (2003, May). Fear on the radio: Cognitive and emotional responses to high-fear high-imagery messages. Paper presented at the International Communication Association Conference, San Diego, CA.

Capella, M. L., Hill, R. P., Rapp, J. M., & Kees, J. (2010). The impact of violence against women in advertisements. Journal of Advertising, 39(4), 37–51.

Homburg, C., Artz, M., & Wieseke, J. (2012). Marketing performance measurement systems: Does comprehensiveness really improve performance? Journal of Marketing, 76(3), 56–77.

Lee, M. J., Hust, S., Zhang, L., Zhang, Y. (2011). Effects of violence against women in popular crime dramas on viewers' attitudes related to sexual violence. Mass Communication & Society, 14(1), 25–44.

McClancy, K. (2013). The iconography of violence: Television, Vietnam, and the soldier hero. Film & History, 43(2), 50–66.

Meluch, A. L., & Walter, H. L. (2012). Conflict management styles and argumentativeness: Examining the differences between face-to-face and computer-mediated communication. Ohio Communication Journal, 50, 31–47.

Morrison, D. E., & Millwood, A. (2007). The meaning and definition of violence. International Journal of Media & Cultural Politics, 3(3), 289–305.

Nagel, F., Maurer, M., & Reinemann, C. (2012). Is there a visual dominance in political communication? How verbal, visual, and vocal communication shape viewers’ impressions of political candidates. Journal of Communication, 62(5), 833–850.

Nettleton, P. H. (2011). Domestic violence in men's and women's magazines: Women are guilty of choosing the wrong men, men are not guilty of hitting women. Women's Studies In Communication, 34(2), 139–160.

Neuliep, J. W. (2002). Assessing the reliability and validity of the generalized ethnocentrism scale. Journal of Intercultural Communication Research, 31(4), 201–216.

Ruppert, B., & Green, D. A. (2012). Practicing what we teach: Credibility and alignment in the business communication classroom. Business Communication Quarterly, 75(1), 29–44.

Schill, D. (2012). The visual image and the political image: A review of visual communication research in the field of political communication. Review of Communication, 12(2), 118–142.

Timmer, J. (2011). Restricting portrayals of film violence to reduce the likelihood of negative effects in viewers: Did the framers of the Motion Picture Production Code get it right? Journal of Popular Film & Television, 39(1) 29–36.

Weaver, A. J. (2011). A meta-analytical review of selective exposure to and the enjoyment of media violence. Journal of Broadcasting & Electronic Media, 55(2), 232–250.


Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

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