Biscaia, R., Trail, G., Ross, S. and Yoshida, M. (2017). A model bridging team brand experience and sponsorship brand experience. International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 4, pp. 380-399.
Enquist, B. and Sebhatu, S. (2018). Service innovation, sustainability and quality meeting city challenges in the age of accelerations. International Journal of Quality and Service Sciences, Vol. 10 No. 4, pp. 431-446.
Hartmann, P., Apaolaza Ibáñez, V. & Forcada Sainz, F. (2005). Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence & Planning, Vol. 23 No. 1, pp. 9-29.
Zamparini, A., Lurati, F. and Illia, L. (2010). Auditing the identity of regional wine brands: the case of Swiss Merlot Ticino. International Journal of Wine Business Research, Vol. 22 No. 4, pp. 386-405.
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