Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
After clicking on a citation below, enter your myWalden user name and password at the prompt.
Please Ask a Librarian if you have any questions about the links.
Brooks, B. (2013). Will your prospect become a customer? American Salesman, 58(1), 10–13.
Budman, M. (2012). Do your customers trust you? Conference Board Review, 37–43.
Erickson, J., & Vishnevsky, J. (2012). Separate the good from the bad. Wearables, 16(5), 37.
Finkelstein, B. (2010). Keeping your cool with bad customers. Origination News, 19(12), 23.
Kirby, J. (2012). Trust in the age of transparency. Harvard Business Review, 90(7/8), 158–159.
Klick, A. (2011). Managing through disruption. Financial Executive, 27(10), 51–54.
Kolsky, E. (2014). The future of CRM is outcome-driven. CRM Magazine, 18(4), 46.
Leary, B. (2014). Why customer experience is the true king. CRM Magazine, 18(1), 51.
Minsker, M. (2014). Customer engagement is the future of CRM. CRM Magazine, 18(10), 17.
Smile Dealers Makes Photos Go Further. (2014). NZ Marketing Magazine, 80–81.
Stern, Z. (2010). Who’s smarter: Apple Genius or Best Buy Geek? PC World, 28(10), 23–24.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu