Estrella-Ramón, A. M., Sánchez-Pérez, M., Swinnen, G., & VanHoof, K. (2013). A marketing view of the customer value: Customer lifetime value and customer equity. South African Journal of Business Management, 44(4), 47–64.
Kim, H.-Y., Lee, J. Y., Choi, D., Wu, J., & Johnson, K. P. (2013). Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty. Journal of Relationship Marketing, 12(2), 95–113.
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