Jiménez, F.A. and Norma A. Mendoza N.A. (2013). Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products. Journal of Interactive Marketing 27(3), 226–235.
Mintz, O., & Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?. Journal of Marketing, 77(2), 17–40.
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