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MMSL 6681 Social/Environmental Entrepreneurship and Sustainable Development: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MMSL 6681 Required Course Readings


The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Please enter your myWalden user name and password at the prompt.

Advani, A. (2009). The angel in your pocket. Entrepreneur, 37(11), 83.

Ahlstrom, D. (2010). Innovation and growth: How business contributes to society. Academy of Management Perspectives, 24(3), 11-24.

Bhide, A. (1994). How entrepreneurs craft strategies that work. Harvard Business Review, 72(2), 150-161.

Bird, L., Kreycik, C. & Friedman, B.  (2008). Green power marketing in the United States: A status report 11th edition (NREL Technical Report NREL/TP-6A2-44094). Link available in the Week 5 Resources section of the classroom.

Bloom, P. N. (2009). Overcoming consumption constraints through social entrepreneurship. Journal of Public Policy & Marketing, 28(1), 128-134.

Bloom, P. N., & Chatterji, A. K. (2009). Scaling social entrepreneurial impact. California Management Review, 51(3), 114-133.

Burke, A., van Stel, A., & Thurik, R. (2010). Blue ocean vs. five forces. Harvard Business Review, 88(5), 28.

Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of Business Venturing, 22(1), 50-76.

Donaldson, S. A. (2010). Marketing in the digital world. Black Enterprise, 40(12), 47-48. 

Drayton, B., & Budinich, V. (2010). A new alliance for global change. Harvard Business Review, 88(9), 56-64.

Durkin, D. (2010). Leadership practices that drive results. Baseline, 103(22).

Gilbert, C. G., & Eyring, M. J. (2010). Beating the odds when you launch a new venture. Harvard Business Review, 88(5), 92-98.

Guclu, A., Dees, J. G., & Battle Anderson, B. (2002).  The process of social           entrepreneurship: Creating opportunities worthy of serious pursuit. Center for the       Advancement of Social Entrepreneurship. Link available in the Week 3 Resources section of the classroom.

Habib, M., & Zurawicki, L. (2010). The bottom of the pyramid: Key roles for businesses. Journal of Business & Economics Research, 8(5), 23-32.

Kim, W. C., & Mauborgne, R. (2009). How strategy shapes structure. Harvard Business Review, 87(9), 72-80.

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.

Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.

Kouzes, J., & Posner, B. (2009). Five best practices. Leadership Excellence, 26(7), 3-4.

Lovins, A. B., Lovins, L. H., & Hawken, P. (2007). A road map for natural capitalism. Harvard Business Review, 85(7/8), 172-183.

Marker, D. (2010). Leadership or management? Management Quarterly, 51(2), 31-34.

Nidumolu, R., Prahalad, C. K., & Rangaswami, M. (2009). Why sustainability is now the key driver of innovation. International Trade Forum, 4, 10.

Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia. Environment, 48(5), 22-36.

Prahalad, C. K. (2004). Why selling to the poor makes for good business. Fortune, 150(10), 70-72.

Prahalad, C. K., & Mashelkar, R. (2010). Innovation’s holy grail. Harvard Business Review, 88(7/8), 132-141.

Prahalad, C. K., & Hammond, A. (2002) Serving the world’s poor, profitably. Harvard Business Review, 80(9), 48-57.

Senge, P. (2008). Shared vision. Leadership Excellence, 25(3), 4.

Simms, M. (2009). Insights from a management prophet: Mary Parker Follett on social entrepreneurship. Business & Society Review, 114(3), 349-363.

Subhash, K. B. (2007). Geography of venture capital financing: A global perspective. Journal of Wealth Management, 9(4), 13-28.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at