The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
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Bates, D., Kukalis, S., & Dillard, J. (2006). The impact of structural changes in leisure time on the perceptions of recreational activities: A United States survey. International Journal of Management, 23(1), 86–94.
Benady, D. (2008, June 19). Budweiser: Threats to the throne? Marketing Week, pp. 20–21.
Black, G. S. (2008). Trust and commitment: Reciprocal and multidimensional concepts in distribution relationships. S.A.M. Advanced Management Journal, 73(1), 46–55, 3.
Field, A. (2008, January 16). Decision in Boeing-Airbus subsidies case delayed. The Journal of Commerce Online Edition, p. 1.
Fram, E. H. (1992). We can do a better job of selecting international distributors. The Journal of Business & Industrial Marketing, 7(2), 61.
Javalgi, R. G., Martin, C. L., & Young, R. B. (2006). Marketing research, market orientation and customer relationship management: A framework and implications for service providers. The Journal of Services Marketing, 20(1), 12–23.
Peel, M. (2008, April 10). Cost of turning a blind eye to graft. With so many global differences, multinationals face a big problem ensuring that staff every where keep within the law, says Michael Peel. Financial Times, p. 16.
Theodosiou, M., & Katsikeas, C. S. (2001). Factors influencing the degree of international pricing strategy standardization of multinational corporations. Journal of International Marketing, 9(3), 1–18.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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