Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
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Bates, D., Kukalis, S., & Dillard, J. (2006). The impact of structural changes in leisure time on the perceptions of recreational activities: A United States survey. International Journal of Management, 23(1), 86–94.
Benady, D. (2008, June 19). Budweiser: Threats to the throne? Marketing Week, pp. 20–21.
Black, G. S. (2008). Trust and commitment: Reciprocal and multidimensional concepts in distribution relationships. S.A.M. Advanced Management Journal, 73(1), 46–55, 3.
Done, K. (2008, July 15). Bombardier moves into Boeing-Airbus airspace. Financial Times, p. 23.
Field, A. (2008, January 16). Decision in Boeing-Airbus subsidies case delayed. The Journal of Commerce Online Edition, p. 1.
Fram, E. H. (1992). We can do a better job of selecting international distributors. The Journal of Business & Industrial Marketing, 7(2), 61.
Gilespie, K., Krishna, K., & Jarvis, S. (2002). Protecting global brands: Toward a global norm. Journal of International Marketing 10(2), 99–112.
International insights: Insights from being onsite. (2007, December 10). Brand Strategy, 30.
Mullman, J. (2008, June). 'Butcher' InBev might spare Bud from knife. Advertising Age, 79(25), 16.
Roberts, D. (2008, June 23). Inside the war against China’s blogs: Vengeful bloggers? Flaming posts? PR firms help global brands navigate the country's perilous Web. Business Week, (4089), 60.
SWOT Analysis: (2007, September). Outback Steakhouse, Inc., 1–8.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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