Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
Please enter your myWalden user name and password at the prompt.
Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54/4, 20-36.
Christiansen, C. (2001) The past and future of competitive advantage. MIT Sloan Management Review, Winter: 105-109
Reinhartz, W. and Kumar, V. (2002). The mismanagement of customer loyalty. Harvard Business Review, 86-98.
Robin, D. and Reidenbach, R. (1987). Social responsibility, ethics, and marketing strategy: Closing the gap between concept and applications. Journal of Marketing 51. (Jan): 44-58.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu
