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MMBA 6221 Advanced Marketing Management: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MMBA 6621 Required Course Readings

 

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Please enter your myWalden user name and password at the prompt.

Bates, D., Kukalis, S., & Dillard, J. (2006). The impact of structural changes in leisure time on the perceptions of recreational activities: A United States survey. International Journal of Management, 23(1), 86–94.

Benady, D. (2008, June 19). Budweiser: Threats to the throne? Marketing Week, pp. 20–21.

Black, G. S. (2008). Trust and commitment: Reciprocal and multidimensional concepts in distribution relationships. S.A.M. Advanced Management Journal, 73(1), 46–55, 3.

Cheung, M.-S., Anitsal, M. M., & Anitsal, I. (2007). Revisiting word of mouth communications: A cross-national exploration. Journal of Marketing Theory and Practice, 15(3), 235–249.

Done, K. (2008, July 15). Bombardier moves into Boeing-Airbus airspace. Financial Times, p. 23.

Dutton, G. (2008, March). Do strong ethics hurt U.S. global competitiveness? Journal of World Trade, 21(3), 36, 38, 40–41.

Field, A. (2008, January 16). Decision in Boeing-Airbus subsidies case delayed. The Journal of Commerce Online Edition, p. 1.

Fram, E. H. (1992). We can do a better job of selecting international distributors. The Journal of Business & Industrial Marketing, 7(2), 61.

Gadiesh, O., Leung, P., & Vestring, T. (2007, September). The battle for China’s good enough market. Harvard Business Review, 85(90), 80–89.

Gilespie, K., Krishna, K., & Jarvis, S. (2002). Protecting global brands: Toward a global norm. Journal of International Marketing 10(2), 99–112.

Harrison-Walker, L. J. (2007). Teaching international public relations in the international marketing course: An organizing framework. Academy of Educational Leadership Journal, 11(3), 67–90.

International insights: Insights from being onsite. (2007, December 10). Brand Strategy, 30.

Javalgi, R. G., Martin, C. L., & Young, R. B. (2006). Marketing research, market orientation and customer relationship management: A framework and implications for service providers. The Journal of Services Marketing, 20(1), 12–23.

Mullman, J. (2008, June). 'Butcher' InBev might spare Bud from knife. Advertising Age, 79(25), 16.

Peel, M. (2008, April 10). Cost of turning a blind eye to graft. With so many global differences, multinationals face a big problem ensuring that staff every where keep within the law, says Michael Peel. Financial Times, p. 16.

Roberts, D. (2008, June 23). Inside the war against China’s blogs: Vengeful bloggers? Flaming posts? PR firms help global brands navigate the country's perilous Web. Business Week, (4089), 60.

Singhapakdi, A., Rawwas, M. Y. A., Marta, J., & Ahmed, M. (1999). A cross-cultural study of consumer perceptions about marketing ethics. The Journal of Consumer Marketing, 16(3), 257–272.

Sjolander, R. (2007). SitEasy furniture company goes international. Journal of the International Academy for Case Studies, 13(1), 1–11.

SWOT Analysis: (2007, September). Outback Steakhouse, Inc., 1–8.

Theodosiou, M., & Katsikeas, C. S. (2001). Factors influencing the degree of international pricing strategy standardization of multinational corporations. Journal of International Marketing, 9(3), 1–18.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu