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HLTH 8800 Marketing Management and Business Communications for Healthcare Administrators: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

HLTH 8800 Course Readings

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Please Ask a Librarian if you have any questions about the links.

Aggarwal, P., Vaidyanathan, R., & Castleberry, S. (2011). Managerial and public attitudes toward ethics in marketing research. Journal of Business Ethics, 109(4), 463-481

Borg, S. (2012). Direct-to-consumer marketing of durable medical equipment. Family Practice Management, 19(5), 17–20.

Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, P., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in the use of digital media in public health: A scoping review. Public Health, 128(12), 1066–1075

Crowther, E. R. (2014). A comparison of quality and satisfaction experiences of patients attending chiropractic and physician offices in Ontario. Journal of the Canadian Chiropractic Association, 58(1), 24–38.

Drell, L. (2014). Sticker shock! Marketing Health Services, 34(1), 28–31

DuBois, J. M., Kraus, E. M., Gursahani, K., Mikulec, A., & Bakanas, E. (2014). Curricular priorities for business ethics in medical practice and research: Recommendations from Delphi consensus panels. BMC Medical Education, 14(1), 235–235.

Enos, G. A. (2014). One CEO attacks bait-and-switch marketing. Behavioral Healthcare, 34(6), 16.

Ferrari, B. T. (2012). The executive's guide to better listening. Mckinsey Quarterly, (2), 50-60.

Ferrell, O. C., & Keig, D. L. (2013). The marketing ethics course: Current state and future directions. Journal of Marketing Education, 35(2), 119–128.

Fottler, M. D., Malvey, D., Asi, Y., Kirchner, S., & Warren, N. A. (2014). Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market. Journal of Healthcare Management, 59(1), 49–63

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S–93S

Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence. The Journal of Medical Practice Management, 28(2), 150–152

Frith, L. (2013). The NHS and market forces in healthcare: The need for organizational ethics. Journal of Medical Ethics, 39(1), 17–21.

Gegez, A. E., & Sims, R. L. (2014). Ethical attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research, 6(1), 49.

Hanefeld, J., Smith, R., Horsfall, D., & Lunt, N. (2014). What do we know about medical tourism? A review of the literature with discussion of its implications for the UK National Health Service as an example of a public health care system. Journal of Travel Medicine, 21(6), 410–417

Harris, M., Weisberger, E., Silver, D., & Macinko, J. (2015). ‘They hear “Africa” and they think that there can’t be any good services’ - perceived context in cross-national learning: A qualitative study of the barriers to Reverse Innovation. Globalization and Health, 11(1), 45

Jung, M., & Hong, M. (2012). Positioning patient-perceived medical services to develop a marketing strategy. The Health Care Manager, 31(1), 52–61

Kash, B. A., & Deshmukh, A. A. (2013). Developing a strategic marketing plan for physical and occupational therapy services: A collaborative project between a critical access hospital and a graduate program in health care management. Health Marketing Quarterly, 30(3), 263–280.

Koerber, F., Rolauffs, B., & Rogowski, W. (2013). Early evaluation and value-based pricing of regenerative medicine technologies. Regenerative Medicine, 8(6), 747–758.

Kumbla, D. K., Kumar, S., Reddy, Y. V., Trailokya, A., & Naik, M. (2014). Win over study: Efficacy and safety of olmesartan in Indian hypertensive patients: Results of an open label, non-comparative, multi-centric, post marketing observational study. Indian Heart Journal, 66(3), 340–344.

Llauradó, E., Aceves-Martins, M., Tarro, L., Papell-Garcia, I., Puiggròs, F., Arola, L., & ... Giralt, M. (2015). A youth-led social marketing intervention to encourage healthy lifestyles, the EYTO (European Youth Tackling Obesity) project: A cluster randomised controlled trial in Catalonia, Spain. BMC Public Health, 15, 607

Luca, N. R., & Suggs, L. S. (2013). Theory and model use in social marketing health interventions. Journal of Health Communication, 18(1), 20–40

Mackey, T. K., Miner, A., & Cuomo, R. E. (2015). Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps. Drug and Alcohol Dependence, 156, 97–103

Moran, M. E., & Baum, N. H. (2012). Marketing and medicine: A questionable mix. The Journal of Medical Practice Management, 28(1), 33–36

Mussallem, M., & Lee, J. (2015). We need to show up with evidence. Modern Healthcare, 45(4), 28–29.

Nowak, G. J., Gellin, B. G., MacDonald, N. E., & Butler, R. (2015). Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccine, 33(34), 4204–4211.

O’Connor, R. J. (2012). Postmarketing surveillance for “modified-risk” tobacco products. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 14(1), 29–42.

Ramamonjiarivelo, Z., Martin, D. S., & Martin, W. S. (2015). The determinants of medical tourism intentions: Applying the theory of planned behavior. Health Marketing Quarterly, 32(2), 165–179

Robinson, M. N., Tansil, K. A., Elder, R. W., Soler, R. E., Labre, M. P., Mercer, S. L., & ... Rimer, B. K. (2014). Mass media health communication campaigns combined with health-related product distribution: A community guide systematic review. American Journal of Preventive Medicine, 47(3), 360–371

Sah, S., & Fugh-Berman, A. (2013). Physicians under the influence: Social psychology and industry marketing strategies. The Journal of Law, Medicine & Ethics: A Journal of the American Society of Law, Medicine & Ethics, 41(3), 665–672

Solomon, E., Rees, T., Ukoumunne, O. C., Metcalf, B., & Hillsdon, M. (2013). Personal, social, and environmental correlates of physical activity in adults living in rural south-west England: A cross-sectional analysis. The International Journal of Behavioral Nutrition and Physical Activity, 10, 129.

Tavenner, M., & Sebelius, K. (2012). Medicare program; revisions to the durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) supplier safeguards. Federal Register, 77(50), 14989–14994

Van der Zanden, L. T., van Kleef, E., de Wijk, R. A., & van Trijp, H. M. (2014). Understanding heterogeneity among elderly consumers: An evaluation of segmentation approaches in the functional food market. Nutrition Research Reviews, 27(1), 159–171

Wadmann, S., & Bang, L. E. (2015). Rationalising prescribing: Evidence, marketing and practice-relevant knowledge. Social Science & Medicine, 135, 109–116

Weissman, C., Schroeder, J., Elchalal, U., Weiss, Y., Tandeter, H., & Zisk-Rony, R. Y. (2012). Using marketing research concepts to investigate specialty selection by medical students. Medical Education, 46(10), 974–982

Williams, J. D., Crockett, D., Harrison, R. L., & Thomas, K. D. (2012). The role of food culture and marketing activity in health disparities. Preventive Medicine, 55(5), 382–386

Wilson, D. K., St George, S. M., Trumpeter, N. N., Coulon, S. M., Griffin, S. F., Wandersman, A., & ... Brown, P. V. (2013). Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. The International Journal of Behavioral Nutrition and Physical Activity, 10, 33.

Yaaminidevi, S. (2014). A study on the behavior change communication in the social marketing of condoms. International Review on Public and Nonprofit Marketing, 11(2), 181–193 .

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

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