Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, P., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in the use of digital media in public health: A scoping review. Public Health, 128(12), 1066–1075
Crowther, E. R. (2014). A comparison of quality and satisfaction experiences of patients attending chiropractic and physician offices in Ontario. Journal of the Canadian Chiropractic Association, 58(1), 24–38.
DuBois, J. M., Kraus, E. M., Gursahani, K., Mikulec, A., & Bakanas, E. (2014). Curricular priorities for business ethics in medical practice and research: Recommendations from Delphi consensus panels. BMC Medical Education, 14(1), 235–235.
Fottler, M. D., Malvey, D., Asi, Y., Kirchner, S., & Warren, N. A. (2014). Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market. Journal of Healthcare Management, 59(1), 49–63
Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence. The Journal of Medical Practice Management, 28(2), 150–152
Hanefeld, J., Smith, R., Horsfall, D., & Lunt, N. (2014). What do we know about medical tourism? A review of the literature with discussion of its implications for the UK National Health Service as an example of a public health care system. Journal of Travel Medicine, 21(6), 410–417
Harris, M., Weisberger, E., Silver, D., & Macinko, J. (2015). ‘They hear “Africa” and they think that there can’t be any good services’ - perceived context in cross-national learning: A qualitative study of the barriers to Reverse Innovation. Globalization and Health, 11(1), 45
Kash, B. A., & Deshmukh, A. A. (2013). Developing a strategic marketing plan for physical and occupational therapy services: A collaborative project between a critical access hospital and a graduate program in health care management. Health Marketing Quarterly, 30(3), 263–280.
Kumbla, D. K., Kumar, S., Reddy, Y. V., Trailokya, A., & Naik, M. (2014). Win over study: Efficacy and safety of olmesartan in Indian hypertensive patients: Results of an open label, non-comparative, multi-centric, post marketing observational study. Indian Heart Journal, 66(3), 340–344.
Llauradó, E., Aceves-Martins, M., Tarro, L., Papell-Garcia, I., Puiggròs, F., Arola, L., & ... Giralt, M. (2015). A youth-led social marketing intervention to encourage healthy lifestyles, the EYTO (European Youth Tackling Obesity) project: A cluster randomised controlled trial in Catalonia, Spain. BMC Public Health, 15, 607
Mackey, T. K., Miner, A., & Cuomo, R. E. (2015). Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps. Drug and Alcohol Dependence, 156, 97–103
Nowak, G. J., Gellin, B. G., MacDonald, N. E., & Butler, R. (2015). Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccine, 33(34), 4204–4211.
O’Connor, R. J. (2012). Postmarketing surveillance for “modified-risk” tobacco products. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 14(1), 29–42.
Robinson, M. N., Tansil, K. A., Elder, R. W., Soler, R. E., Labre, M. P., Mercer, S. L., & ... Rimer, B. K. (2014). Mass media health communication campaigns combined with health-related product distribution: A community guide systematic review. American Journal of Preventive Medicine, 47(3), 360–371
Sah, S., & Fugh-Berman, A. (2013). Physicians under the influence: Social psychology and industry marketing strategies. The Journal of Law, Medicine & Ethics: A Journal of the American Society of Law, Medicine & Ethics, 41(3), 665–672
Solomon, E., Rees, T., Ukoumunne, O. C., Metcalf, B., & Hillsdon, M. (2013). Personal, social, and environmental correlates of physical activity in adults living in rural south-west England: A cross-sectional analysis. The International Journal of Behavioral Nutrition and Physical Activity, 10, 129.
Tavenner, M., & Sebelius, K. (2012). Medicare program; revisions to the durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) supplier safeguards. Federal Register, 77(50), 14989–14994
Van der Zanden, L. T., van Kleef, E., de Wijk, R. A., & van Trijp, H. M. (2014). Understanding heterogeneity among elderly consumers: An evaluation of segmentation approaches in the functional food market. Nutrition Research Reviews, 27(1), 159–171
Weissman, C., Schroeder, J., Elchalal, U., Weiss, Y., Tandeter, H., & Zisk-Rony, R. Y. (2012). Using marketing research concepts to investigate specialty selection by medical students. Medical Education, 46(10), 974–982
Wilson, D. K., St George, S. M., Trumpeter, N. N., Coulon, S. M., Griffin, S. F., Wandersman, A., & ... Brown, P. V. (2013). Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. The International Journal of Behavioral Nutrition and Physical Activity, 10, 33.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at firstname.lastname@example.org