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EMBA 6080 Competing in the Global Marketplace: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

EMBA 6080 Required Course Readings

 

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Please enter your myWalden user name and password at the prompt.

Alon, I., & Herbert, T. T. (2009). A stranger in a strange land: Micro political risk and the multinational firm. Business Horizons, 52(2), 127–137.

Bird, F., & Smucker, J. (2007). The social responsibilities of international business firms in developing areas. Journal of Business Ethics, 73(1), 1–9.

Birkner, C. (2011). Localization defined. Marketing News, 45(12), 6.

Borker, D. R. (2012). Accounting, culture, and emerging economies: IFRS in the BRIC countries. Journal of Business & Economics Research, 10(5), 313–324.

Capling, A., & Higgott, R. (2009). Introduction: The future of the multilateral trade system—What role for the World Trade Organization? Global Governance, 15(3), 313–325.

Cayla, J., & Arnould, E. J. (2008). A cultural approach to branding in the global marketplace. Journal of International Marketing, 16(4), 86–112

Khanna, T. (2007). China + India: The power of two. Harvard Business Review, 85(12), 60–69.

Kumar, N., & Puranam, P. (2011). Have you restructured for global success? Harvard Business Review, 89(10), 123–128.

Rugman, A. M., & Verbeke, A. (2008). A regional solution to the strategy and structure of multinationals. European Management Journal, 26(5), 305–313.

Scherer, A. G., Palazzo, G., & Matten, D. (2009). Introduction to the special issue: Globalization as a challenge for business responsibilities. Business Ethics Quarterly, 19(3), 327–347.

Wang, W., Chen, Y., & Chu, Y. (2010). A case study on the Motorola China’s localization strategy. Journal of International Management Studies, 5(1), 54–61.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu