Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
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Hyman, P. (2011). Web analytics: What's worth paying for? CRM Magazine, 15(5), 30–33.
Sathyanarayanan, R. S. (2012). Customer analytics—The genie is in the detail. Journal of Marketing & Communication, 7(3), 28–33.
Sullivan, E. A. (2014). Analytics in action. Marketing News, 48(12), 24–33.
Thompson, M. (2014). The state of content analytics. Econtent, 37(1), 24–25.
Valeriu, I. (2014). Competitive intelligence analysis – Scenarios methods. Annals of the University of Oradea, Economic Science Series, 23(1), 331–340.
Vriens, M., & Kidd, P. (2014). The big data shift. Marketing Insights, 26(6), 22–29.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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