University LibGuides Admin Guide: Branding

The appropriate banner is automatically applied to every page based on the Group the guide is assigned. The banner is configured in the Header of each Group (not System) because each department has their own banner.

Placement: The banner must appear at the top of every page. Banner bounding box spans the entire page width of the page.

Content: The banner must include...

• Walden University logo:
  • Placement:  justified left horizontally in line with the body content, and justified middle vertically with left and top padding
  • Version:  horizontal white logo with tagline below
  • URL:  hyperlink logo with center/dept's homepage:
    • Link Target: default/open in same window
    • Link Title: "Home"
• Center or department name:
  • Placement:  justified right horizontally, and justified top vertically with right and top padding
  • Font: Trebuchet, size 26px, white (#FFF)
  • URL: hyperlink name with center/dept's homepage:
    • Link Target: default/open in same window
    • Link Title: "Department Name Home"
• Search box to search LibApps content.
  • Placement:  justifed right horizontally, and justified bottom vertically with right and bottom padding

Example:

The box look & feel and font are automatically applied to every page. Fonts are defined further down the page.

• Box
  • Background color:  white (#FFF)
  • Border:  grey (#DDDDDD), 1pt, square corners
  • Shadow:  a shadow spans the bottom of each box
• Box Header
  • Background color:  white (#FFF)
  • Border:  none (No visual barrier between the box header and box content)

Example:

A universal footer is automatically applied to every guide regardless of the Group assigned. The only exception to this policy is for internal content; departments may choose to code their own custom footer for internal guides in a fully-restricted Group.

Placement: The footer must appear at the bottom of every page. Footer bounding box spans the entire width of the page.

Content: The footer must include...

• Hyperlinks to departments and centers
  • Departments listed on the first line beginning with MyWalden, then in alphabetical order
  • Centers listed on the second in alphabetical order
  • Placement:  Justified left horizontally in line with content body, and justified left and top vertically with top padding
  • Font: 
    • Trebuchet, underline, color (#ECDBAC), 1em/12px
    • Hover: no underline
• Walden University member logo
  • Placement:  justified right horizontally in line with content body, and justified top vertically with top padding
• Privacy Policy hyperlink:  Privacy Policy
  • Placement: justified left horizontally in line with content body, and justified bottom vertically with bottom padding
  • Font: 
    • Trebuchet, underline, color #ECDBAC, 1em/12px
    • Hover: no underline
• Copyright statement:  Copyright 2014 Walden University
  • Placement: justified left horizontally and bottom vertically next to the Privacy Policy (and separated visually)
  • Font:  Trebuchet, color #ECDBAC, 1em/12px
• Optional:  center or department service hours and contact information. This must be configured on the Group look & feel.
  • Placement: Between center/department list and Privacy Policy/Copyright
  • Font:  Trebuchet, color #ECDBAC, 1em/12px

Footer:

Consistent use of typography also helps in establishing a brand. The typefaces chosen for Walden’s materials were selected for their readability and their display properties. The consistent use of these typefaces will establish a continuity of appearance that will help support the recognition of the Walden brand, while promoting a professional, cohesive look in all communications.

All text should use the font styling listed in the Font Guidelines below for tabs, headers, and body text. Most of this styling is already enforced and automatically applied to all content through a "stylesheet": code written in the Cascading Style Sheets language (or CSS) that defines the styles applied to content. The stylesheet will automatically apply the font family, style, and size. However, you will have to manually apply font styling to create sub-headers and sub-text in the body.  The "Font Family" and "Font Size" options in the guide box text editor (aka WYSIWYG) should not be used as these settings will be overridden by the stylesheet settings.

Font Guidelines:

Font-family: Trebuchet

Font-size: The guide box text editor will display font sizing in points; however, fonts must be expressed in relative sizing (em) in the css for accessibility and to support different sized devices.

Font Guidelines in Main Body Content:

Use hex colors below to apply Walden approved colors to your webpages. Required colors for font text, boxes, headers and footers is described above.