Comment on blog posts or start a blog of your own to showcase areas of expertise. This can also strengthen your brand and increase visibility to your network.
Wordpress and Blogger are commonly used no-cost blog sites. To get started with Blogger, read how to get started or watch a video tour. To get started with WordPress, watch a video tour.
A few blogging tips:
- Set a goal and know your audience.
- Have a schedule for when and how often you will post.
- Set a professional tone; you are showcasing your thoughts, as well as enhancing your brand.
- Demonstrate strong writing skills by carefully proofreading your post.
- Include a link to your blog on your business card and/or e-mail signature to increase visibility.