| How do I research my audience to best meet their hiring needs?
Research the employer and position so you can properly highlight your qualifications. What are their requirments, and what are your transferable skills (skills that transfer from one environment or position to the next)? Once you identify how you can add value, you can start tailoring your resume.
Also, research the organization's mission, key accomplishments, customers, clients, and products. Check the organization's website and its latest news and press releases. If you know someone in the organization, get the "inside scoop." Do your homework now to develop a strong, targeted resume and save time later in your interview preparation.