Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
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Cayla, J., & Arnould, E. J. (2008). A cultural approach to branding in the global marketplace. Journal of International Marketing, 16(4), 86–112.
Chowdhury, S. D. (2014). Strategic roads that diverge or converge: GM and Toyota in the battle for the top. Business Horizons, 57(1), 127–136.
Johnson, G., Yip, G. S., & Hensmans, M. (2012). Achieving successful strategic transformation. MIT Sloan Management Review, 53(3), 25–32.
Joseph, G. (2009). Mapping, measurement and alignment of strategy using the balanced scorecard: The Tata Steel case. Accounting Education, 18(2), 117–130.
Lafley, A.G., Martin, R., Riel, J. (2013). A Playbook for Strategy: The five essential questions at the heart of any winning strategy. Rotman Magazine, Winter, 5–9.
Lencioni, P. (2012). The advantage: Org health trumps all else. Leadership Excellence, 18–19.
Verschoor, C. C. (2003). Eight ethical traits of a healthy organization. Strategic Finance, 85(3), 20–22.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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