Kumar, S., Hudson, B., & Lowry, J. (2010). Consumer purchase process improvements in e-tailing operations: A case study. International Journal of Productivity and Performance Management, 59(4), 388–403.
Liu-Thompkins, Y., & Tam, L. (2013). Not all repeat customers are the same: Designing effective cross-selling promotion on the basis of attitudinal loyalty and habit. Journal of Marketing, 77(5), 21–36.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at firstname.lastname@example.org