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WMBA 6653 Entrepreneurship and New Venture Creation: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Aven, T., & Zio, E. (2014). Foundational issues in risk assessment and risk management. Risk Analysis: An International Journal, 34(7), 1164–1172.

Berger, J., & Schwartz, E. M. (2011). What drives immediate and ongoing word of mouth? Journal of Marketing Research (JMR), 48(5), 869–880.

Brad, I. (2014). Business plan – Major management tools in development of a business. Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 16(2), 214–217.

Dotzler, F. (2012). Raising the first round of venture capital: What founding teams should understand. Journal of Private Equity, 16(1), 9–12.

Garg, V. K., Priem, R. L., & Rasheed, A. A. (2013). A theoretical explanation of the cost advantages of multi-unit franchising. Journal of Marketing Channels, 20(1/2), 52–72.

Godschalk, D., & Malizia, E. (2014). Sustainable development metrics. Planning, 80(2), 34–36.

Grille, A., Schulte, E., & Kauffeld, S. (2015). Promoting shared leadership. Journal Of Leadership & Organizational Studies, 22(3), 324-339. doi:10.1177/1548051815570039

Keršytė, A. (2012). Investment risk analysis: Theoretical aspects. Economics & Management, 17(3), 889–894.

Khan, M. T. (2014). The concept of ‘marketing mix’ and its elements (a conceptual review paper). International Journal of Information, Business and Management, 6(2), 95–107.

Luke, K. (2013). 5 steps to a new marketing plan. Journal of Financial Planning, 26(12), 20–21.

Schramm, M. E., Trainor, K. J., Shanker, M., & Hu, M. Y. (2010). An agent-based diffusion model with consumer and brand agents. Decision Support Systems, 50(1), 234–242.

Sung-Won, J. (2013). Seven disruptive innovations for future industries. SERI Quarterly, 6(3), 94–98.

Žager, K., Sačer, I. M., & Dečman, N. (2012). Financial ratios as an evaluation instrument of business quality in small and medium-sized enterprises. International Journal of Management Cases, 14(4), 373–385.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu