The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
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Corporate reputation takes 3.2 years to recover from a crisis, finds Burson-Marsteller market research. (2006). Business Wire, 1.
Battenberg, E. (2002). Managing a media frenzy. Public Relations Tactics, 9(12), 1–2.
Jacques, A. (2009). Domino’s delivers during crisis. Public Relations Strategist, 15(3), 6–10.
Langston, R. C. (2006). Public relations and the law: Six keys to winning in the court of law—and public opinion. Public Relations Tactics, 13(3), 14.
Martinelli, K. A., & Briggs, W. (1998). Integrating public relations and legal responses during a crisis: The case of Odwalla, Inc. Public Relations Review, 24(4), 443–460.
Mercer, L., & Kapcio, P. (2006). Internal communications for the avian flu: Anticipating effects on lives and livelihoods. Public Relations Tactics, 13(7), 20–21.
Ulmer, R. R., Seeger, M. W., & Sellnow, T. L. (2007). Post-crisis communication and renewal: Expanding the parameters of post-crisis discourse. Public Relations Review, 33(2), 130.
Weiner, D. (2006). Crisis communications: Managing corporate reputation in the court of public opinion. Ivey Business Journal, 70(4), 1–8.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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