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PREL 4103 Crisis Communications: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

PREL 4103 Required Course Readings

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

(2009). How social media are changing crisis communications—for better and worse. Security Director’s Report, 9(11), 2–5. 

Corporate reputation takes 3.2 years to recover from a crisis, finds Burson-Marsteller market research. (2006). Business Wire, 1. 
Battenberg, E. (2002). Managing a media frenzy. Public Relations Tactics, 9(12), 1–2. 


Bowen, A. (2001). Crisis procedures that stand the test of time. Public Relations Tactics, 8(8), 16. 

Cole, B., & Cole, S. (2006). Good issues management is a key part of smart public relations. Westchester County Business Journal, 45(17), 46.

Cowlett, M. (2008, May). The fight against media hysteria. PR Week [ London ed.], 27–28, 31. 

Downing, J. (2007). No greater sacrifice: American Airlines employee crisis response to the September 11 attack. Journal of Applied Communication Research, 35(4), 350–375. 

Evangelista, B. (2009, May 11). New media can hurt as well as help. The Province, A.14. 

Faircloth, A. (1998). Guess who’s coming to Denny’s. Fortune, 138(3), 108–110.  

Fencl, H. D. (2007). Now hear this: The truth about messages in media training. Public Relations Tactics, 14(5), 13.

Gladstone, J. (2009). Executive decision: Persuading CEOs to do the right thing during a crisis. Public Relations Strategist, 15(3), 32–34. 

Gray, S. (2008). Without crisis plan, your reputation could be at risk. Las Vegas Business Press, 25(8), 22.  

Hyde, R. C. (2007). In crisis management, getting the message right is critical. Public Relations Strategist, 13(3), 32–35.

Jacobson, L. L. D. (2009). Understanding organizational ethics: How PR professionals can steer a safe course. Public Relations Tactics, 16(9), 21. 

Jacques, A. (2009). Domino’s delivers during crisis. Public Relations Strategist, 15(3), 6–10.  

Langston, R. C. (2006). Public relations and the law: Six keys to winning in the court of law—and public opinion. Public Relations Tactics, 13(3), 14. 

Martinelli, K. A., & Briggs, W. (1998). Integrating public relations and legal responses during a crisis: The case of Odwalla, Inc. Public Relations Review, 24(4), 443–460. 

Mercer, L., & Kapcio, P. (2006). Internal communications for the avian flu: Anticipating effects on lives and livelihoods. Public Relations Tactics, 13(7), 20–21. 

O’Brien, T. (2009). Crises you can plan for: Preparing for the expected crisis. Public Relations Journal, 16(4), 14.  

Rehak, J. (2002, March 23). The recall that started them all: Tylenol made a hero of Johnson & Johnson. International Herald Tribune, p. 15. 

Sapriel, C. (2007). Talking the long view. Communication World, 24(5), 24–27.

Ulmer, R. R., Seeger, M. W., & Sellnow, T. L. (2007). Post-crisis communication and renewal: Expanding the parameters of post-crisis discourse. Public Relations Review, 33(2), 130. 

Weiner, D. (2006). Crisis communications: Managing corporate reputation in the court of public opinion. Ivey Business Journal, 70(4), 1–8.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu