The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
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Neff, J. (2009). What to do when social media spreads marketing myth. Advertising Age, 80(29), 4–24.
Palen, L. (2008). Online social media in crisis events. EDUCAUSE Quarterly, 31(3), 76–78.
Pringle, S. (2006). Hallmark puckers up for Valentine's Day. Communication World, 23(1), 42–43.
Reber, B. H., & Kim, J. K. (2005). How activist groups use web sites in media relations: Evaluating online press rooms. Conference Papers—International Communication Association, 2005 Annual Meeting. New York: ICA, 1–24.
Taylor, M., Ungureanu, L., & Caldiero, C. (2006). Telling the story in your words: The value of news releases in image repair. Conference Papers—International Communication Association, 2006 Annual Meeting. Washington, DC: ICA, 1–31.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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