Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
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Dass, M. & Kumar, S. (2014). Bringing product and consumer ecosystems to the strategic forefront. Business Horizons, 57(2), 225–234.
Lamberti, L. & Noci, G. (2010). Marketing strategy and marketing performance measurement system: Exploring the relationship. European Management Journal, 28(2), 139-152.
Logue, A. C. (2012). Sticker shock. Entrepreneur, 40(7), 64.
Whalen, P. S. & Boush, D. M. (2014). Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations. European Journal of Marketing, 48(3/4), 453–476.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at firstname.lastname@example.org