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MRKT 6160 Design Thinking: Strategy and the Creative Process: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MRKT 6160 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Backett, P. (2013). Getting serious about play. Design Management Review, 24(1), 12–19.

Brusseau, J., Chiagouris, L., & Brusseau, R. F. (2013). Corporate social responsibility: To yourself be true. Journal of Global Business & Technology, 9(1), 53–63.

Carroll, D. (2015). The hashtag army. Vision Monday, 29(3), 38–44.

Chang, Y., Kim, J., & Joo, J. (2013). An exploratory study on the evolution of design thinking: Comparison of Apple and Samsung. Design Management Journal, 8(1), 22–34.

Das, K. (2014). Finding the sweet spot between strategy and design. Rotman Management, 114-116.

Hosea, M. (2012). Going to the extremes shifts perceptions. Marketing Week, 35(25), 27.

Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: Past, present and possible futures. Creativity & Innovation Management, 22(2), 121–146.

Labrecque, L., & Milne, G. (2013). To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace. Marketing Letters, 24(2), 165–176.

Little, C. (2014). Marketing to millennials. Retail Merchandiser, 54(5), 8–10.

Mayfield, M., Martinez, M., Pansard, C., Serr, R., Shields, J., & Wong, S. (2012). Battling the demons of complexity: Design thinking in a business context. Design Management Review, 23(2), 18–26.

Mininni, T. (2015). Branded by color. Brand Packaging, 19(2), 6–9.

Postma, C., Lauche, K., & Stappers, P. J. (2012). Social theory as a thinking tool for empathic design. Design Issues, 28(1), 30–49.

Vollmer, F. (2013). Story, telling, design and business. Design Management Review, 24(1), 50¬–56.

Walker, P., & Scott, C. (2011). Value chain analysis of a dairy farm. Chartered Accountants Journal, 90(6), 42¬–43.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu