Skip to main content

MRKT 6100 Integrated Marketing in the Digital Age: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MRKT 6100 Required Course Readings


The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

Achrol, R., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), 35–52.

Brenkert, G. G. (2002). Ethical challenges of social marketing. Journal of Public Policy & Marketing, 21(1), 14–25.

Insights into distribution channel innovation in the retail banking sector: Customer focus as a key driver. (2010). Banking Ireland, 113(1), 17–19.

Kvesic, D. Z. (2008). Product lifecycle management: Marketing strategies for the pharmaceutical industry. Journal of Medical Marketing, 8(4), 293–301.

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37–50.

Lam, K.C. J., & Postle, R. (2006). Textile and apparel supply chain management in Hong Kong. International Journal of Clothing Science and Technology, 18(4), 265–277.

Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., . . . Wiesel T. (2009). Dashboards as a service: Why, what, how, and what research is needed? Journal of Service Research, 12(2), 175–189.

Robertshaw, G. S. (2012). Online price comparisons sites: How technology has destabilised and transformed the UK insurance market. Journal of Revenue and Pricing Management, 11(2), 137–145.

Sheth, J. N., & Solomon, M. R. (2014). Extending the extended self in a digital world. Journal of Marketing Theory and Practice, 22(2), 123–132.


Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at