The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
Enter your myWalden user name and password at the prompt.
Kinnick, K. (2003). How corporate America grieves: Responses to September 11 in public relations advertising. Public Relations Review, 29(4), 443–459.
Garfield, B. (2006). An illogical spot, but an unforgettable campaign. Advertising Age (Midwest region edition), 77(38), 67.
Dean, D. (2005). After the unethical ad: A comparison of advertiser response strategies. Business and Society Review, 110(4), 433–458.
Drumwright, M., & Murphy, P. (2009). The current state of advertising ethics. Journal of Advertising, 38(1), 83–107.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
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