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MMBA 6540 Innovation and Technology: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MMBA 6540 Required Course Readings


The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Please enter your myWalden user name and password at the prompt.

BI best practices. (2006). DM Review, 16(11).

Chakravorti, B. (2004). The new rules for bringing innovations to market. Harvard Business Review, 82(3).

Chappell, L. (2007). Logistics problems slow Nissan's growth in developing markets. AutomotiveNews, 81(6256).

Christensen, C. M., & Overdorf, M. (2000). Meeting the challenge of disruptive change. Harvard Business Review, 78(2).

Davenport, T. H., Harris, J. G., Jones, G. L., Lemon, K. N., Norton, D., & McCallister, M. B. (2007). The dark side of customer analytics. Harvard Business Review, 85(5).

De Felice, A. (2005). A healthy dose of CRM.CRMMagazine, 9(12). Retrieved September 14, 2007, 

di Norcia, V. (1994). Ethics, technology development, and innovation. Business Ethics Quarterly, 4(3).

Ernst, D., & Bamford, J. (2005). Your alliances are too stable. Harvard Business Review, 83(6).

Esteva, J., Smith-Sharp, W., & Gangeddula, S. (2006). A formal technology introduction process. Journal of American Academy of Business, 9(1).

Freschi, C. (2006). Striking gold with data mining, analysis software. Security: For Buyers of Products,43(11). 

Getz, I., & Robinson, A. (2003). Innovate or die: is that a fact? Creativity and Innovation Management, 12(3).

Hammer, M. (2004). Deep change: How operational innovation can transform your company. Harvard Business Review, 82(9).

Hannah, D. R. (2004). Who owns ideas? An investigation of employee’s beliefs about the legal ownership of ideas. Creativity and Innovation Management, 13(4).

Hansen, M. T., & Birkinshaw, J. (2007). The innovation value chain. Harvard Business Review, 85(6), 121–130.

Havenstein, H. (2006). Spreadsheets seen as security hole. Computerworld, 40(36).

Kanter, R. M. (2004). The middle manager as innovator. Harvard Business Review, 82(7/8).

Kaplan, R. S., & Norton, D. R. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, 83(7/8).

Korevaar, P., Schimpel, U., & Boedi, R. (2007). Inventory budget optimization: Meeting system-wide service levels in practice. IBM Journal of Research & Development, 51(3/4).

Lundstrom, W. J., & Wright, R. F. (2005). Marketing innovation: The CRM physician interface: Toward a model of physician relationship building. Journal of Medical Marketing, 5(4).  

McGuire, S. (2005). Study cites CRM shortfalls, solutions. Medical Marketing & Media, 40(6).

Moore, G. A. (2004). Darwin and the demon: Innovating within established enterprises. Harvard Business Review, 82(7/8).

Nambisan, S., & Sawhney, M. (2007). A buyer’s guide to the innovation bazaar. Harvard Business Review, 85(6).

Nonaka, I. (2007). The knowledge-creating company. Harvard Business Review, 85(7/8).

Rigby, D., & Zook, C. (2002). Open market innovation. Harvard Business Review, 80(10).

Robinson, A. G., & Schroeder, D. M. (2005). Big results from small ideas. Industrial Management, 47(3).

Selden, L., & MacMillan, I. C. (2006). Manage customer-centric innovation—systematically. Harvard Business Review, 84(4), 149–150.

Shipton, H., Fay, D., West, M., Patterson, M., & Birdi, K. (2005). Managing people to promote innovation. Creativity and Innovation Management, 14(2).

Swan, K. S., & Allred, B. B. (2003). A product and process model of the technology-sourcing decision. Journal of Product Innovation Management, 20(6).

Wortham, A. (2007). Mercedes goal: More flexible and efficient supply chain. Automotive News, 81(6255). 

Zhu, K., Kraemer, K. L., & Xu, S. (2006).The process of innovation assimilation by firms in different countries: A technology diffusion perspective on e-business. Management Science, 52(10).

Zittrain, J. (2007). Saving the internet. Harvard Business Review, 85(6).

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at