Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
Please enter your myWalden user name and password at the prompt.
Advani, A. (2009). The angel in your pocket. Entrepreneur, 37(11), 83.
Bird, L., Kreycik, C. & Friedman, B. (2008). Green power marketing in the United States: A status report 11th edition (NREL Technical Report NREL/TP-6A2-44094). Link available in the Week 5 Resources section of the classroom.
Donaldson, S. A. (2010). Marketing in the digital world. Black Enterprise, 40(12), 47-48.
Durkin, D. (2010). Leadership practices that drive results. Baseline, 103(22).
Guclu, A., Dees, J. G., & Battle Anderson, B. (2002). The process of social entrepreneurship: Creating opportunities worthy of serious pursuit. Center for the Advancement of Social Entrepreneurship. Link available in the Week 3 Resources section of the classroom.
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.
Kouzes, J., & Posner, B. (2009). Five best practices. Leadership Excellence, 26(7), 3-4.
Marker, D. (2010). Leadership or management? Management Quarterly, 51(2), 31-34.
Prahalad, C. K. (2004). Why selling to the poor makes for good business. Fortune, 150(10), 70-72.
Senge, P. (2008). Shared vision. Leadership Excellence, 25(3), 4.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu