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MGMT 6662 Communicating Using Social and Digital Media: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MGMT 6662 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Ahn, D. & Shin, D.-H. (2013). Is the social use of media for seeking connectedness or for avoiding social isolation? Mechanisms underlying media use and subjective well-being. Computers in Human Behavior, 29(6), 2453–2462.

Brown, N. A., & Billings, A. C. (2013). Sports fans as crisis communicators on social media websites. Public Relations Review, 39(1), 74–81.

Child, J. T., Haridakis, P. M., & Petronio, S. (2012). Blogging privacy rule orientations, privacy management, and content deletion practices: The variability of online privacy management activity at different stages of social media use. Computers in Human Behavior, 28(5), 1859–1872.

Cinnirella, M., & Green, B. (2007). Does ‘cyber-conformity’ vary cross-culturally? Exploring the effect of culture and communication medium on social conformity. Computers in Human Behavior, 23(4), 2011–2025.

Coffey, A. J., Kamhawi, R., Fishwick, P., & Henderson, J. (2013). New media environments’ comparative effects upon intercultural sensitivity: A five- dimensional analysis. International Journal of Intercultural Relations, 37(5), 605–627.

Erdogumus, I. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia: Social and Behavioral Sciences, 58, 1353–1360.

Fisher Liu, B., & Kim, S. (2011). How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators. Public Relations Review, 37(3), 233–244.

Freberg, K., Palenchar, M. J., and Veil, S. R. (2013). Managing and sharing H1N1 crisis information using social media bookmarking services. Public Relations Review, 39(3), 178–184.

Freberg, K. (2012). Intention to comply with crisis messages communicated via social media. Public Relations Review, 38(3), 416–421.

Gutierrez, E. (2011). Media: The ethics of social networking for journalists. Global Information Network.

Hade, K. (2011). Not all lawyers are antisocial: Social media regulation and the first amendment. Professional Lawyer, 133–158.

Halpern, D., & Gibbs, J. (2013). Social media as a catalyst for online deliberation? Exploring the affordances of Facebook and YouTube for political expression. Computers in Human Behavior, 29(3), 1159–1168.

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273.

Johnson, N. A., & Cooper, R. B. (2009). Media, affect, concession, and agreement in negotiation: IM versus telephone. Decision Support Systems, 46(3), 674–684.

Lee, C., Kim, J., & Chan-Olmsted, S. M. (2011). Branded product information search on the web: The role of brand trust and credibility of online information sources. Journal of Marketing Communications, 17(5), 355–374.

Mainiero, L., and Jones, K. J. (2013). Workplace romance 2.0: Developing a communication ethics model to address potential sexual harassment from inappropriate social media contacts between coworkers. Journal of Business Ethics, 114(2), 367–379.

Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user- generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102–113.

Spence, P. R., Lachlan, K. A., Spates, S. A., & Lin, X. (2013). Intercultural differences in responses to health messages on social media from spokespeople with varying levels of ethnic Identity. Computers in Human Behavior, 29(3), 1255–1259.

Utz, S., Schultz, F., & Glocka, S. (2013). Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public Relations Review, 39(1), 40–46.

Venezia, S. J. (2012). The interaction of social media and the law and how to survive the social media revolution. New Hampshire Bar Journal, 52(4), 24–32.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu