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MEDC 4102 New Media and Global Communication: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MEDC 4102 Required Course Readings

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

By the numbers. (2009). RCR Wireless News, 28(1), 20. 

Competitive crunch and convergence in communications. (2009). Tele-Service News, 21(9), 1–4. 

Half of young adults happy to download illegally. (2008). New Media Age, 13. 

Music marketing the digital age. (2009). Music Week, 17. 

Television 2.0. (2008). AdMedia, 23(9), 35–38.

US ambassador to Kenya “Tweet” opinion on local politics. (2009). BBC Monitoring Africa.  

Beilke, J., Stuve, M., & Williams-Hawkins, M. (2008). “Clubcasting”: Educational uses of podcasting in multicultural settings. Multicultural Education & Technology Journal, 2(2), 107–117.  

Berman, S., & Battino, B. (2007). The end of advertising as we know it. MediaWeek, 17(41), 10. 

Burns, K. (2008). The misuse of social media: Reactions to and important lessons from a blog fiasco. Journal of New Communications Research, 3(1), 41–54.

Butler, S. (2009). Euro evolution threatens the fortunes of indie publishers. Music Week, 15. 

Cannici, W. J. (2009). The Global Online Freedom Act: Combating American businesses that facilitate Internet censorship in China. Journal of Internet Law, 12(11), 3–17. 

Casteleyn, J., Mottart, A., & Rutten, K. (2009). How to use Facebook in your market research. International Journal of Market Research, 51(4), 439–447. 

Couldry, N. (2007). New media for global citizens? The future of the digital divide debate. Brown Journal of World Affairs, 14(1), 249–261. 

Eliezer, C., Ferguson, T., Koranteng, J., Ferro, C., Kelly, N., Levy S., et al. (2008). A global problem. Billboard, 120(21), 26–27. 

Farber, A. (2008). MySpace plans global mobile site overhaul to align with online offer. New Media Age, 4. 

Hardey, M. (2009). The social context of online market research: An introduction to the sociability of social media. International Journal of Market Research, 51(4), 562–564. 

Holahan, C. (2007). Hip-hopping the digital divide. BusinessWeek Online, 6. 

Klecun, E. (2008). Bringing lost sheep into the fold: Questioning the discourse of the digital divide. Information Technology & People, 21(3), 267–282. 

Long, D. (2008). World music. New Media Age, 20–21.  

Mascheroni, G. (2007). Global nomads’ network and mobile sociality: Exploring new media uses on the move. Information, Communication & Society, 10(4), 527–546. 

Miller, P., Coley-Smith, H., & De La Rue, K. (2007). Global perspectives. Communication World, 24(4), 17.

Pick, J., & Azari, R. (2008). Global digital divide: Influence of socioeconomic, governmental, and accessibility factors on information technology. Information Technology for Development, 14(2), 91–115. 

Power, D., & Hallencreutz, D. (2007). Competitiveness, local production systems and global commodity chains in the music industry: Entering the US market. Regional Studies, 41(3), 377–389. 

Schonfeld, E., & Yen, Y. (2007). It’s a Web, Web, Web 2.0 world. Business 2.0, 8(7), 75–79. 

Seo, H., Kim, J., & Yang, S. (2009). Global activism and new media: A study of transnational NGOs’ online public relations. Public Relations Review, 35(2), 123–126.  

Sinickas, A. (2007). Measuring the impact of new media tools. Strategic Communication Management, 11(3), 11.  

Smith, T. (2009). The social media revolution. International Journal of Market Research, 51(4), 559–561.

Yamamura, J. H., & Grupe, F. H. (2008). Ethical considerations for providing professional services online. CPA Journal, 78(5), 62–64.

Yates, J., Orlikowski, W., & Jackson, A. (2008). The six key dimensions of understanding media. MIT Sloan Management Review, 49(2), 63–69. 

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at