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MEDC 4101 Mass Communications Using New Media: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

MEDC 4101 Required Course Readings

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

Palmatier, R., Jarvis, C., Bechkoff, J., & Kardes, F. (2009). The role of customer gratitude in relationship marketing. Journal of Marketing, 73(5), 1–18.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu