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HUMN 8129 Communications, Marketing, and Public Relations for Public Health Leaders: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

HUMN 8129 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.


Agency for Healthcare Research and Quality (2004). Community-based participatory research: Assessing the evidence. Evidence Report/Technology Assessment. Rockville, MD.

Bonuck, K.A., Schwartz, B., Schechter, C. (2016) Sleep health literacy in head start families and staff: exploratory study of knowledge, motivation, and competencies to promote healthy sleep. Sleep Health. Mar;2(1):19-24.

C. Smit-Kroner, S. Brumby. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.

Chun, G.J., Sautter, J.M., Patterson, B.J., McGhan, W.F.  (2016) Diffusion of Pharmacy-Based Influenza Vaccination Over Time in the United States.  Am J Public Health. 106(6):1099-100. doi: 10.2105/AJPH.2016.303142. PMID: 27077353. 

Eytan, T., Benabio, J., Golla, V., Parikh, R. & Stein, S. (2011). Social media and the health system. The Permanente Journal, 15(1), 71-74.

Finset, A. (2011). Risk perception and risk communication. Patient Education and Counseling, 82(1), 1-2.

Glanz, K. & Bishop, D.B. (2010). The role of behavioral science theory in development and implementation of public health interventions. Annual Review of Public Health, 3,399-418.

Jibaja-Weiss, M.L., Volk, R.J., Granchi, T.S., Neff, N.E., Robinson, E.K., Spann, S.J., Aoki, N., Friedman, L.C.& Beck, J.R. (2011). Entertainment education for breast cancer surgery decisions: A randomized trail among patients with low health literacy. Patient Education and Counseling, 84(1), 41-48.

Khubchandani, J., Balls-Berry, J., Price, JH., Webb, FJ. (2016) Community-Engaged Strategies to Increase Diversity of Participants in Health Education Research. Health Promot Pract. pii: 1524839916644713. PMID: 27091602.

MacLeod, A. (2014) The impact of communication on human behaviour in times of crisis. J Bus Contin Emer Plan. Winter;8(2):134-40. PMID: 25416375.

Nguyen, G., Hsu, L., Kue, K.N., Nguyen, T. & Yeun, E.J. (2010). Partnering to collect health services and public health data in hard-to-reach communities: a community-based participatory research approach for collecting community health data. Progress In Community Health Partnerships: Research, Education, and Action, 4(2), 115-119.

Olsson, A., Skovdahl, K., Engström, M. (2016) Using diffusion of innovation theory to describe perceptions of a passive positioning alarm among persons with mild dementia: a repeated interview study. BMC Geriatr. 16:3. doi: 10.1186/s12877-016-0183-8. PMID: 26745961.

Pittman, M.A. (2010). Multi-sectoral lessons from health communities. Preventing Chronic Disease, 7(6), A117.

Qin, L., Xu, H. (2016). A cross-sectional study of the effect of health literacy on diabetes prevention and control among elderly individuals with prediabetes in rural China. BMJ Open. May 27;6(5):e011077.

Whitewater S1, Reinschmidt KM2, Kahn C2, Attakai A2, Teufel-Shone NI2. (2016) Flexible Roles for American Indian Elders in Community-Based Participatory Research. Prev Chronic Dis.;13:E72. doi: 10.5888/pcd13.150575.

Willoughby, J.F., Myrick, J.G. (2016) Does Context Matter? Examining PRISM as a Guiding Framework for Context-Specific Health Risk Information Seeking Among Young Adults. J Health Commun. (6):696-704. doi: 10.1080/10810730.2016.1153764. Epub 2016 May 17. PMID: 27187057.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

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