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HLTH 4115 Strategic Planning and Marketing in Healthcare: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

HLTH 4115 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Colbran, R., Ramsden, R., Stagnitti, K., & Toumbourou, J. W. (2019). Advancing towards contemporary practice: A systematic review of organisational performance measures for non-acute health charities. BMC Health Services Research, 19(132), 1-12. 

Fitz, T., & Shaikh, M. (2018). 4 tactics of effective strategic technology planning for the digital future: The digital future for health care is a rapidly emerging certainty; the goal of evaluating and implementing innovative digital technology should be core to any healthcare organization’s strategic planning process. Healthcare Financial Management, 72(11), 33-45. 

Grube, M. & Crnkovich, P. (2017). Giving a consumer focus to strategic planning in health care. Healthcare Financial Management, 1-5. 

Jeffs, L., Merkley, J., Sinno, M., Thomson, N., Peladeau, N., & Richardson, S. (2019). Engaging stakeholders to co-design an academic practice strategic plan in an integrated health system: The key roles of the nurse executive and planning team. Nursing Administration Quarterly, (2), 186. 

Spear, C. H. (2018). Why it’s important to have a marketing plan: Implementing a strategic plan helps create revenue tor your practice. Optometry Times, (4), 1. 

Vantrappen, H. & de Jong, R. (2018). How to write a company value statement that will achieve strategic impact. Strategy & Leadership, 46(2), 41-47. 

Zuckerman, A. M. (2011). What would you do? Does the strategic plan require updating because of healthcare reform? Healthcare Financial Management 65(2), 102–104.