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DDHA 8130 Communications, Marketing, and Public Relations for Healthcare Administration Leaders: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

DDHA 8130 Course Readings

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Please Ask a Librarian if you have any questions about the links.

Amiresmaili, M., Rostami, S., & Isfahani, P. (2012). Measuring level of public relations in hospitals. Middle East Journal of Family Medicine, 10(9), 9–12.

Anikeeva, O., & Bywood, P. (2013). Social media in primary health care: Opportunities to enhance education, communication and collaboration among professionals in rural and remote locations. Australian Journal of Rural Health, 21(2), 132–134.

Béland, D. (2010). Policy change and health care research. Journal of Health Politics, Policy & Law, 35(4), 615–641.

Berggren, I., & Carlstrom, E. (2010). Decision making within a community provider organization. British Journal of Community Nursing, 15(12), 611–617.

Bohmer, R. M. J., & Lee, T. H. (2009). The shifting mission of health care delivery organizations. New England Journal of Medicine, 361(6), 551–553.

Bullock, A., Morris, Z. S., & Atwell, C. (2012). Collaboration between health services managers and researchers: Making a difference?. Journal of Health Services Research & Policy, 17(s2), 2–10.

Campbell, L. C., Campbell Eichhorn, K., Early, C., Caraccioli, P., & Greeley, A. E. (2012). Applying the transtheoretical model to improve social media use in the health care industry. American Journal of Health Studies, 27(4), 236–243.

Clark, W., Welch, S. N., Berry, S. H., Collentine, A. M., Collins, R., Lebron, D., & Shearer, A. L. (2013). California's historic effort to reduce the stigma of mental illness: The mental health services act. American Journal of Public Health, 103(5), 786–794.

Cohen, M., & Azaiza, F. (2010). Increasing breast examinations among Arab women using a tailored culture-based intervention. Behavioral Medicine, 36(3), 92–99.

Cooper R. L., Cloud R., Besel K., & Bennett A. J. (2010). Improving access to substance abuse treatment services for consumers with AIDS: A formative evaluation. Journal of Evidence-Based Social Work, 7(1/2), 115–129.

Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice, 19(5), 503–518.

George, S., Hamilton, A., & Baker, R. S. (2012). How do low-income urban African Americans and Latinos feel about telemedicine? A diffusion of innovation analysis. International Journal of Telemedicine & Applications, 20, 1–9.

Gertner, E. I., Sabino, J. N., Mahad, E., Deitric, L. M., Patton, J. R., Grim, M. K., ... Salas-Lopez, D. (2010). Developing a culturally competent health network: A planning framework and guide. Journal of Healthcare Management, 55(3), 190–204.

Gombeski, W. R., Jr.,, Taylor, J., Piccirilli, A., Cundiff, L., & Britt, J. (2007). Effectively executing a comprehensive marketing communication strategy. Health Marketing Quarterly, 24(3/4), 97–111.

Hamilton, A. B., Cohen, A. N., & Young, A. S. (2010). Organizational readiness in specialty mental health care. JGIM: Journal of General Internal Medicine, 25(Suppl. 1), 27–31.

Han, K.–H., & Jo, S. (2012). Does culture matter?: A cross-national investigation of women's responses to cancer prevention campaigns. Health Care for Women International, 33(1), 75–94.

Harrington, H. J., & Voehl, F. (2010). Innovation in health care. International Journal of Innovation Science, 2(1), 13–27.

Heinrich, C. (2012). Health literacy: The sixth vital sign. Journal of the American Academy of Nurse Practitioners, 24(4), 218–223.

Heldman, A. B., Schindelar, J., & Weaver III, J. B. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social.” Public Health Reviews, 35(1), 1–18.

Ip, P., Lam, T.–H., Chan, S. S.–C., Ho, F. K.–W., Lo, L. A., Chiu, I. W.–S., …Chow, C.–B. (2014). Use of internet viral marketing to promote smoke-free lifestyles among Chinese adolescents. Plos ONE, 9(6), 1–9.

Jamil, R., & Dutta, M. J. (2012). A culture-centered exploration of health: Constructions from rural Bangladesh. Health Communication, 27(4), 369–379. .

Jibaja-Weiss, M. L., Volk, R. J., Granchi, T. S., Neff, N. E., Robinson, E. K., Spann, S. J., … Beck, J. R. (2011). Entertainment education for breast cancer surgery decisions: A randomized trail among patients with low health literacy. Patient Education and Counseling, 84(1), 41–48.

Kalpaklioglu, N. U., & Toros, N. (2011). Viral marketing techniques within online social network. Journal of Yasar University, 6(24), 4112–4129.

Kennedy, A., Rogers, A. Chew-Graham, C., Blakeman, T., Bowen, R., Gardner, C., … Protheroe, J. (2014). Implementation of a self-management support approach (WISE) across a health system: A process evaluation explaining what did and did not work for organisations, clinicians, and patients. Implementation Science, 9(1), 1–28.

Lau, A. Y. S., Gabarron, E., Fernandez-Luque, L., & Armayones, M. (2012). Social media in health -- what are the safety concerns for health consumers? Health Information Management Journal, 41(2), 30–35.

Laughman, K. (2014). Integrated community-based diagnostics services: A critical success factor in value-based reimbursement. MLO: Medical Laboratory Observer, 47(5), 32–34.

Lillrank, P., Groop, P. J., & Malmström, T. J. (2010). Demand and supply-based operating modes – A framework for analyzing health care service production. Milbank Quarterly, 88(4), 595–615.

Luca, N. R., & Suggs, L. S. (2013). Theory and model use in social marketing health interventions. Journal of Health Communication, 18(1), 20–40.

Mackey, T., & Liang, B. A. (2013). Pharmaceutical digital marketing and governance: Illicit actors and challenges to global patient safety and public health. Globalization & Health, 9(1), 1–21.

Mattson, M., & Basu, A. (2010). The message development tool: A case for effective operationalization of messaging in social marketing practice. Health Marketing Quarterly, 27(3), 275–290.

Miake-Lye, I. M., Amulis, A., Saliba, D., Shekelle, P. G., Volkman, L. K., & Ganz, D. A. (2011). Formative evaluation of the telecare fall prevention project for older veterans. BMC Health Services Research, 11(1), 119-127.

Norman, C. D. (2009). Health promotion as a systems science and practice. Journal of Evaluation in Clinical Practice, 15(5), 868–872.

O'Leary, K. (2011). Innovation by example. Nursing Standard, 25(37), 22–23.

Park, B. K., & Calamaro, C. (2013). A systematic review of social networking sites: Innovative platforms for health research targeting adolescents and young adults. Journal of Nursing Scholarship, 45(3), 256–264.

Park, H., & Reber, B. H. (2010). Using public health relations to promote health: A framing analysis of public relations among health associations. Journal of Health Communication, 15(1), 39–54.

Ramanadhan, S., Mendez, S. R., Rao, M., & Viswanath, K. (2013). Social media use by community-based organizations conducting health promotion: A content analysis. BMC Public Health, 13(129), 1–11.

Rhew, I. C., Brown, E. C., Hawkins, J. D., & Briney, J. S. (2013). Sustained effects of the Communities That Care system on prevention service system transformation. American Journal of Public Health, 103(3), 529–535.

Rotarius, T., Wan, T. T. H., & Liberman, A. (2007). A typology of health marketing research methods – combining public relations methods with organizational concern. Health Marketing Quarterly, 24(3/4), 201–211.

Ruikes, F. G. H., Meys, A. R. M.,, van de Wetering, G., Akkermans, R. P., val Gaal, B. G., Zuidema, S. U., …Koopmans, R. T. C. M. (2012). The CareWell-primary care program: Design of a cluster controlled trial and process evaluation of a complex intervention targeting community-dwelling frail elderly. BMC Family Practice, 13(1), 115–123.

Salas-Lopez, D., Jarva-Weiss, S., Nestor, B. A., & Whalen, T. V. (2014). Physician clinical alignment and integration: A community-academic hospital approach. Journal of Healthcare Management, 59(3), 195–208.

Sidibe, S., Pack, A. P., Tolley, E. E., Ryan, E., Mackenzie, C., Bockh, E., & Githuka, G. (2014). Communicating about microbicides with women in mind: Tailoring messages to specific audiences. Journal of the International AIDS Society, 17(3 Suppl. 2), 1–8.

Social media is the message for occ health. (2011). Hospital Employee Health, 30(6), 63–65.

Standish, M. B., & Ross, R. K. (2013). Transforming communities for health. National Civic Review, 102(4), 31–33.

Stanton, A., Kennedy, M., Spingarn, R., & Rotheram-Borus, M. (2000). Developing services for substance-abusing HIV-positive youth with mental health disorders. Journal of Behavioral Health Services & Research, 27(4), 380–389.

Urbanski, B., & Miller, M., Jr. (2013). Mission integration in Catholic healthcare: Two perspectives. Human Development, 34(1), 28–31.

Wakeham, M. (2004). Marketing and health libraries. Health Information & Libraries Journal, 21(4), 237–244.

Waters, R.D., & Jones, P.M. (2011). Using video to build an organization’s identity and brand: A content analysis of nonprofit organizations’ YouTube videos. Journal of Nonprofit and Public Sector Marketing, 23(3), 248–268.

Wettlaufer, A., Cukier, S., Giesbrecht, N., & Greenfield, T. K. (2012). The marketing of responsible drinking: Competing voices and interests. Drug & Alcohol Review, 31(2), 231–239.

Wiggins, N., Kaan, S., Rios-Campos, T., Gaonkar, R., Morgan, E. R., & Robinson, J. (2013). Preparing community health workers for their role as agents of social change: Experience of the community capacitation center. Journal of Community Practice, 21(3), 186–202.

Williams, C.–A. N., Khanfar, N. M., Harrington, C., & Loudon, D. (2011). Marketing retail health clinics: Challenges and controversies arising from a health care innovation. Health Marketing Quarterly, 28(3), 270–285.

Zoellner, J., You, W., Connell, C., Smith-Ray, R. L., Allen, K., Tucker, K. L., … Estabrooks, P. (2011). Health literacy is associated with healthy eating index scores and sugar-sweetened beverage intake: Findings from the rural lower Mississippi delta. Journal of the American Dietetic Association, 111(7), 1012–1020.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

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