Anikeeva, O., & Bywood, P. (2013). Social media in primary health care: Opportunities to enhance education, communication and collaboration among professionals in rural and remote locations. Australian Journal of Rural Health, 21(2), 132–134.
Campbell, L. C., Campbell Eichhorn, K., Early, C., Caraccioli, P., & Greeley, A. E. (2012). Applying the transtheoretical model to improve social media use in the health care industry. American Journal of Health Studies, 27(4), 236–243.
Clark, W., Welch, S. N., Berry, S. H., Collentine, A. M., Collins, R., Lebron, D., & Shearer, A. L. (2013). California's historic effort to reduce the stigma of mental illness: The mental health services act. American Journal of Public Health, 103(5), 786–794.
Cooper R. L., Cloud R., Besel K., & Bennett A. J. (2010). Improving access to substance abuse treatment services for consumers with AIDS: A formative evaluation. Journal of Evidence-Based Social Work, 7(1/2), 115–129.
George, S., Hamilton, A., & Baker, R. S. (2012). How do low-income urban African Americans and Latinos feel about telemedicine? A diffusion of innovation analysis. International Journal of Telemedicine & Applications, 20, 1–9.
Gertner, E. I., Sabino, J. N., Mahad, E., Deitric, L. M., Patton, J. R., Grim, M. K., ... Salas-Lopez, D. (2010). Developing a culturally competent health network: A planning framework and guide. Journal of Healthcare Management, 55(3), 190–204.
Gombeski, W. R., Jr.,, Taylor, J., Piccirilli, A., Cundiff, L., & Britt, J. (2007). Effectively executing a comprehensive marketing communication strategy. Health Marketing Quarterly, 24(3/4), 97–111.
Heldman, A. B., Schindelar, J., & Weaver III, J. B. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social.” Public Health Reviews, 35(1), 1–18.
Ip, P., Lam, T.–H., Chan, S. S.–C., Ho, F. K.–W., Lo, L. A., Chiu, I. W.–S., …Chow, C.–B. (2014). Use of internet viral marketing to promote smoke-free lifestyles among Chinese adolescents. Plos ONE, 9(6), 1–9.
Jibaja-Weiss, M. L., Volk, R. J., Granchi, T. S., Neff, N. E., Robinson, E. K., Spann, S. J., … Beck, J. R. (2011). Entertainment education for breast cancer surgery decisions: A randomized trail among patients with low health literacy. Patient Education and Counseling, 84(1), 41–48.
Kennedy, A., Rogers, A. Chew-Graham, C., Blakeman, T., Bowen, R., Gardner, C., … Protheroe, J. (2014). Implementation of a self-management support approach (WISE) across a health system: A process evaluation explaining what did and did not work for organisations, clinicians, and patients. Implementation Science, 9(1), 1–28.
Lau, A. Y. S., Gabarron, E., Fernandez-Luque, L., & Armayones, M. (2012). Social media in health -- what are the safety concerns for health consumers? Health Information Management Journal, 41(2), 30–35.
Miake-Lye, I. M., Amulis, A., Saliba, D., Shekelle, P. G., Volkman, L. K., & Ganz, D. A. (2011). Formative evaluation of the telecare fall prevention project for older veterans. BMC Health Services Research, 11(1), 119-127.
Park, B. K., & Calamaro, C. (2013). A systematic review of social networking sites: Innovative platforms for health research targeting adolescents and young adults. Journal of Nursing Scholarship, 45(3), 256–264.
Rhew, I. C., Brown, E. C., Hawkins, J. D., & Briney, J. S. (2013). Sustained effects of the Communities That Care system on prevention service system transformation. American Journal of Public Health, 103(3), 529–535.
Rotarius, T., Wan, T. T. H., & Liberman, A. (2007). A typology of health marketing research methods – combining public relations methods with organizational concern. Health Marketing Quarterly, 24(3/4), 201–211.
Ruikes, F. G. H., Meys, A. R. M.,, van de Wetering, G., Akkermans, R. P., val Gaal, B. G., Zuidema, S. U., …Koopmans, R. T. C. M. (2012). The CareWell-primary care program: Design of a cluster controlled trial and process evaluation of a complex intervention targeting community-dwelling frail elderly. BMC Family Practice, 13(1), 115–123.
Salas-Lopez, D., Jarva-Weiss, S., Nestor, B. A., & Whalen, T. V. (2014). Physician clinical alignment and integration: A community-academic hospital approach. Journal of Healthcare Management, 59(3), 195–208.
Sidibe, S., Pack, A. P., Tolley, E. E., Ryan, E., Mackenzie, C., Bockh, E., & Githuka, G. (2014). Communicating about microbicides with women in mind: Tailoring messages to specific audiences. Journal of the International AIDS Society, 17(3 Suppl. 2), 1–8.
Stanton, A., Kennedy, M., Spingarn, R., & Rotheram-Borus, M. (2000). Developing services for substance-abusing HIV-positive youth with mental health disorders. Journal of Behavioral Health Services & Research, 27(4), 380–389.
Waters, R.D., & Jones, P.M. (2011). Using video to build an organization’s identity and brand: A content analysis of nonprofit organizations’ YouTube videos. Journal of Nonprofit and Public Sector Marketing, 23(3), 248–268.
Wiggins, N., Kaan, S., Rios-Campos, T., Gaonkar, R., Morgan, E. R., & Robinson, J. (2013). Preparing community health workers for their role as agents of social change: Experience of the community capacitation center. Journal of Community Practice, 21(3), 186–202.
Williams, C.–A. N., Khanfar, N. M., Harrington, C., & Loudon, D. (2011). Marketing retail health clinics: Challenges and controversies arising from a health care innovation. Health Marketing Quarterly, 28(3), 270–285.
Zoellner, J., You, W., Connell, C., Smith-Ray, R. L., Allen, K., Tucker, K. L., … Estabrooks, P. (2011). Health literacy is associated with healthy eating index scores and sugar-sweetened beverage intake: Findings from the rural lower Mississippi delta. Journal of the American Dietetic Association, 111(7), 1012–1020.
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at firstname.lastname@example.org