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DDBA 8532 Seminar in Consumer Behavior: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

DDBA 8532 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.


Alvarado-Herrera, A., Bigne, E., Aldas-Manzano, J., & Curras-Perez, R. (2017). A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm. Journal of Business Ethics, 140(2), 243–262. doi:10.1007/s10551-015-2654-9

Baek, E., & Choo, H. J. (2015). Effects of peer consumption on hedonic purchase decisions. Social Behavior and Personality: An International Journal, 43(7), 1085–1099. doi:10.2224/sbp.2015.43.7.1085

Cameron, M. P., Richardson, M., & Siameja, S. (2016). Customer dissatisfaction among older consumers: A mixed-methods approach. Ageing and Society, 36(2), 420–441. doi:10.1017/S0144686X14001354 

Chan, N. C., & Ho, Y. (2017). The role of regulatory focus and goal progress on goal-directed consumption behaviors. Journal of Consumer Marketing, 34(2), 147–155. doi:10.1108/JCM-05-2016-1795

Chern, C.-C., Wei, C.-P., Shen, F.-Y., & Fan, Y.-N. (2015). A sales forecasting model for consumer products based on the influence of online word-of-mouth. Information Systems and e-Business Management, 13(3), 445–473. doi:10.1007/s10257-014-0265-0

Cleave, E., & Arku, G. (2015). Community branding and brand images in Ontario, Canada. Place Branding and Public Diplomacy, 11(1), 65–82. doi:10.1057/pb.2014.5  

Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81–89. Retrieved from

Ertz, M. (2016). Proposition of an integrative theory of socially responsible consumption behaviour. Electronic Green Journal, 1(39), 1–18. Retrieved from 

Esposito, G., van Bavel, R., Baranowski, T., & Duch-Brown, N. (2016). Applying the model of goal-directed behavior, including descriptive norms, to physical activity intentions: A contribution to improving the theory of planned behavior. Psychological Reports, 119(1), 5–26. doi:10.1177/0033294116649576

Fedorenko, I., Berthon, P., & Rabinovich, T. (2017). Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation. Business Horizons, 60(2), 155–165. doi:10.1016/j.bushor.2016.10.002

Freitas, F. D., & de Almeida, V. M. C. (2017). Theoretical model of engagement in the context of brand communities. Brazilian Business Review, 14(1), 86–107. doi:10.15728/bbr.2017.14.1.5

Giesler, M., & Thompson, C. J. (2016). A tutorial in consumer research: Process theorization in cultural consumer research. Journal of Consumer Research, 43(4), 497–508. doi:10.1093/jcr/ucw04

Grant, R., Clarke, R. J., & Kyriazis, E. (2013). Modelling real-time online information needs: A new research approach for complex consumer behaviour. Journal of Marketing Management, 29(7-8), 950–972. doi:10.1080/0267257X.2011.621440

Green, A., Grace, D., & Perkins, H. (2016). City branding research and practice: An integrative review. Journal of Brand Management, 23(3), 252–272. doi:10.1057/bm.2016.8

Guido, G., & Peluso, A. M. (2015). Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty. Journal of Brand Management, 22(1), 1–19. doi:10.1057/bm.2014.40

Hsieh, P.-L., & Wei, S.-L. (2017). Relationship formation within online brand communities: Bridging the virtual and the real. Asia Pacific Management Review, 22(1), 2–9. doi:10.1016/j.apmrv.2016.10.008

Hwang, J., & Griffiths, M. A. (2017). Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services. Journal of Consumer Marketing, 34(2), 132–146. doi:10.1108/JCM-10-2015-1560

Ilicic, J., Baxter, S. M., & Kulczynski, A. (2015). Names versus faces: Examining spokesperson-based congruency effects in advertising. European Journal of Marketing, 49(1/2), 62–81. doi:10.1108/EJM-10-2013-0579

Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behavior. Journal of Retailing and Consumer Services, 30, 252–261. doi:10.1016/j.jretconser.2016.02.004 

Knobloch, P. D. T. (2016). Educational spaces of cultural capitalism: The concept of consumer culture as a new framework for contemporary educational research. European Education, 48(2), 104–119. doi:10.1080/10564934.2016.1199411 

Lin, H.-Y., & Hsu, M.-H. (2015). Using social cognitive theory to investigate green consumer behavior. Business Strategy and the Environment, 24(5), 326–343. doi:10.1002/bse.1820

Meyer, J., Song, R., & Ha, K. (2016). The effect of product placements on the evaluation of movies. European Journal of Marketing, 50(3/4), 530–549. doi:10.1108/EJM-12-2014-0758

Milfont, T. L., & Markowitz, E. (2016). Sustainable consumer behavior: A multilevel perspective. Current Opinion in Psychology, 10, 112–117. doi:10.1016/j.copsyc.2015.12.016

Murillo, D. E. C., Kang, J., & Yoon, S. (2016). Factors influencing pro-social consumer behavior through non-profit organizations. Internet Research, 26(3), 626–643. doi:10.1108/IntR-10-2014-0253

Nguyen, T. T. M. (2015). Altruistic or opportunistic: Consumer perception of cause-related products. Academy of Marketing Studies Journal, 19(1), 177–196. Retrieved from

Rosenthal, B., & Brito, E. P. Z. (2017). How virtual brand community traces may increase fan engagement in brand pages. Business Horizons, 60(3), 375–384. doi:10.1016/j.bushor.2017.01.009

Saleem, F. Z., & Iglesias, O. (2016). Mapping the domain of the fragmented field of internal branding. Journal of Product & Brand Management, 25(1), 43–57. doi:10.1108/JPBM-11-2014-0751

Schütze, N. (2014). Electronic word-of-mouth communication for local service providers. Technology Innovation Management Review, 4(4), 35–42. Retrieved from

Sheu, J.-J., Chu, K.-T., & Wang, S.-M. (2017). The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers. Telematics and Informatics, 34(4), 314–325. doi:10.1016/j.tele.2016.08.013

Song, S. (2015). Identifying on-line shopping experiences from the perspective of shopping motives. Academy of Marketing Studies Journal, 19(3), 139–148. Retrieved from 

Swait, J., Popa, M., & Wang, L. (2016). Capturing context-sensitive information usage in choice models via mixtures of information archetypes. Journal of Marketing Research, 53(5), 646–664. doi:10.1509/jmr.12.0518

Tichindelean, M. (2015). The influence of marketing communication on the consumer’s buyer behavior – A relationship marketing approach. Studies in Business and Economics, 10(1), 140–145. doi:10.1515/sbe-2015-0013 

van Ments, L., Thilakarathne, D. J., & Treur, J. (2015). Modelling the role of cognitive metaphors in joint decision making. 2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent, 67–75. doi:10.1109/WI-IAT.2015.141 

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at