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DDBA 8511 Seminar in Innovation Management: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

DDBA 8511 Course Readings

After clicking on a citation below, enter your myWalden user name and password at the prompt.

Please Ask a Librarian if you have any questions about the links.

Agnihotri, A. (2016). Extending boundaries of Blue Ocean Strategy. Journal of Strategic Marketing, 24(6), 519–528. doi:10.1080/0965254X.2015.1069882 

Almquist, E. (2016). The 30 things customers really value. Harvard Business Publishing.

Atkins, A., & Seitchik, M. (2016, Fall). So you think you can innovate? Rothman Management, 33–37.

Bettencourt, L. A., & Ulwick, A. W. (2008). The customer-centered innovation map. Harvard Business Review, 86(5), 109–114.

Brown, B., & Anthony, S. D. (2011). How P&G tripled its innovation success rate. Harvard Business Publishing, 89(6), 64–72.

Chien, C., Kerh, R., Lin, K., & Yu, A. P. (2016). Data-driven innovation to capture user-experience product design: An empirical study for notebook visual aesthetics design. Computers & Industrial Engineering, 99, 162–173. doi:10.1016/j.cie.2016.07.006 

Christensen, C. M., Bartman, T., & van Bever, D. (2016). The hard truth about business model innovation. MIT Sloan Management Review, 58(1), 31–40.

Dahlander, L., & Piezunka, H. (2017, February 21). Why some crowdsourcing efforts work and others don't. Harvard Business Review Digital Articles, 2–4.

Day, G. S., & Schoemaker, P. J. H. (2016). Adapting to fast-changing markets and technologies. California Management Review, 58(4), 59–77. doi:10.1525/cmr.2016.58.4.59 

Di Fiore, A., Vetter, J., & Capur, D. R. (2017, Winter). Collaborative innovation: How to avoid the four traps. Rotman Management, 40–45.

Drucker, P. F. (2002). Discipline of innovation (HBR Classic). Harvard Business Review, 80(8), 95–103.

Fixson, S., & Marion, T. (2016, December 15). A case study of crowdsourcing gone wrong. Harvard Business Review Digital Articles, 2–5.

Greco, M., Grimaldi, M., & Cricelli, L. (2016). An analysis of the open innovation effect on firm performance. European Management Journal, 34(5), 501–516. doi:10.1016/j.emj.2016.02.008

Hogenhuis, B. N., van den Hende, E. A., & Hultink, E. J. (2016). When should large firms collaborate with young ventures? Research Technology Management, 59(1), 39–46. doi:10.1080/08956308.2016.1117329

Jones, J. N., Cope, J., & Kintz, A. (2016). Peering into the future of innovation management. Research Technology Management, 59(4), 49–58. doi:10.1080/08956308.2016.1185344 

Kavadias, S., Ladas, K., & Loch, C. (2016). The transformative business model. Harvard Business Review, 94(10), 90–98. 1  

Kirsner, S. (2016, August 16). The barriers big companies face when they try to act like lean startups. Harvard Business Review Digital Articles, 2–6.  

Lages, L. F. (2016). VCW—Value Creation Wheel: Innovation, technology, business, and society. Journal of Business Research, 69(11), 4849–4855. doi:10.1016/j.jbusres.2016.04.042  

Lichtenthaler, U. (2016b). Toward an innovation-based perspective on company performance. Management Decision, 54(1), 66–87. doi:10.1108/MD-05-2015-0161

Lynch, R., & Jin, Z. (2016). Knowledge and innovation in emerging market multinationals: The expansion paradox. Journal of Business Research, 69(5), 1593–1597. doi:10.1016/j.jbusres.2015.10.023 

Martin-Rios, C., & Parga-Dans, E. (2016). The early bird gets the worm, but the second mouse gets the cheese: Non-technological innovation in creative industries. Creativity and Innovation Management, 25(1), 6–17. doi:10.1111/caim.12131. 

Metz, P., Burek, S., Hultgren, T. R., Kogan, S., & Schwartz, L. (2016). The path to sustainability-driven innovation. Research Technology Management, 59(3), 50–61. doi:10.1080/08956308.2016.1161409

Meyer, M. H., Crane, F. G., & Lee, C. (2016). Connecting ethnography to the business of innovation. Business Horizons, 59(6), 699–711. doi:10.1016/j.bushor.2016.07.001

Nagy, D., Schuessler, J., & Dubinsky, A. (2016). Defining and identifying disruptive innovations. Industrial Marketing Management, 57, 119–126. doi:10.1016/j.indmarman.2015.11.017 

Palacios, M., Martinez-Corral, A., Nisar, A., & Grijalvo, M. (2016). Crowdsourcing and organizational forms: Emerging trends and research implications. Journal of Business Research, 69(5), 1834–1839. doi:10.1016/j.jbusres.2015.10.065

Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, 241–249. doi:10.1016/j.ijpe.2015.07.037

Roberts, D. L., & Piller, F. T. (2016). Finding the right role for social media in innovation. MIT Sloan Management Review, 57(3), 41–47.

Rock, D., & Davis, J. (2016, October 12). 4 steps to having more "Aha" moments. Harvard Business Review Digital Articles, 2–5.

Rosenbaum, M. S., Otalora, M. L., & Ramirez, G. C. (2017). How to create a realistic customer journey map. Business Horizons, 60(1), 143–150. doi:10.1016/j.bushor.2016.09.010

Sattayaraksa, T., & Boon-itt, S. (2016). CEO transformational leadership and the new product development process: The mediating roles of organizational learning and innovation culture. Leadership & Organization Development Journal, 37(6), 730–749. doi:10.1108/lodj-10-2014-0197

Sinfield, J. V., & Solis, F. (2016). Finding a lower-risk path to high-impact innovations. MIT Sloan Management Review, 57(4), 79–89.

Thornhill-Miller, B., & Dupont, J.-M. (2016). Virtual reality and the enhancement of creativity and innovation: Under recognized potential among converging technologies? Journal of Cognitive Education & Psychology, 15(1), 102–121. doi:10.1891/1945-8959.15.1.102

Ulwick, A. W. (2002). Turn customer input into innovation. Harvard Business Review, 80(1), 91–97.  

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at