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COMM 6110 Media Effects: Mass Media in Modern Society: Welcome & Course Readings

Welcome to your course guide

Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.

COMM 6110 Required Course Readings

The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.

Enter your myWalden user name and password at the prompt.

Amannah, P. I. (2012). Mass society, mass culture and mass communication steps towards defining the concept of mass. New Media & Mass Communication, 4, 7–9.

Anuradha, M. (2012). Gender stereotyping in television commercials aimed at children in India. Media Asia, 39(4), 209–215.

Bissell, K. (2007). Advertising, body image and. In Encyclopedia of children, adolescents, and the media. (pp. 20-22). Thousand Oaks, CA: SAGE Publications, Inc. doi:

Bock, M. A. (2011). You really, truly, have to ‘be there’: Video journalism as a social and material construction. Journalism & Mass Communication Quarterly, 88(4), 705–18.

Bolatito, O. (2012). Linkage between persuasion principles and advertising. New Media &  Mass Communication, 8, 7–11.

Bondad-Brown, B. A., Rice, R. E., & Pearce, K. E. (2012). Influences on TV viewing and online user-shared video use: Demographics, Generations, contextual age, media use, motivations, and audience activity. Journal of Broadcasting & Electronic Media, 56(4), 471–93.

Booth, P. (2012). The television social network: Exploring TV characters. Communication Studies, 63(3), 309–27.

Bora, A. (2012). Media as a catalyst for higher education. New Media & Mass Communication, 2, 60–66.

Cuillier, D. (2012). Subconscious gatekeeping: The effect of death thoughts on bias toward outgroups in news writing. Mass Communication & Society, 15(1), 4–24.

Hoewe, J., Bowe, B. J., & Zeldes, G. A. (2012). Using a wiki to produce  journalistic best practices. Communication Teacher, 26(1), 22–32.

Kalehsar, O. S., & Andarab, M. S. (2013). Representation of the Azerbaijani minority in Iran's media and significance of the Turkish media. New Media & Mass Communication, 10, 63–69.

Kenterelidou, C. (2012). Framing public health issues: The case of smoking ban in Greece, public health policy framing equals healthy framing of public policy? Journal of  Communication In Healthcare, 5(2), 116–128.

Kwon, M., Yoo, W., & Aguilar, M. (2013). Taking the die out of diet: Media  and interpersonal communication's impact on healthy eating habits. Journal of Communication in Healthcare, 6(1), 3–11.

LaMarre, H. L., Knobloch-Westerwick, S., & Hoplamazian, G. J. (2012). Does the music matter? Examining Differential effects of music genre on support for  ethnic groups. Journal of Broadcasting & Electronic Media, 56(1), 150–67.

Loffredo, D. A., Harrington R., & Eubanks, C. (2013). FOX News: Fair and balanced? We report. You decide. New Media & Mass Communication, 13, 1–6.

Mass Media. (2013). Opposing viewpoints online collection. Detroit, MI: Gale.

Mazzarella, S. R., Hains, R. C., & Thiel-Stern, S. (2013). Girlhoods in the  golden age of U.S. radio: Music, shared popular culture, and memory. Journal of Radio & Audio Media, 20(1), 117–33.

McQuail, D. (2004). Overview of the handbook. The SAGE handbook of media studies. John D. H. Downing, Denis McQuail, Philip Schlesinger, & Ellen  Wartella (Eds.). Thousand Oaks, CA: SAGE.

McQuail, D. (2013). Reflections on Paradigm change in communication theory and research. International Journal of Communication, 19328036(7), 216–29.

Minton, E., Lee, C., Orth, U., Kim, C.-H., & Kahle, L. (2012). Sustainable marketing and social media. Journal of Advertising, 41(4), 69–84.

Pewitt-Jones, K. (2012). Journalists’ speech: When does it cross ethical boundaries? Southwestern Mass Communication Journal, 27(2), 1–12. 

Politics and Media. (2013). Opposing viewpoints online collection. Detroit, MI: Gale.

Pradhan, P. (2012). The Moral basis of censorship in cinema in an age of digital communication. Media Asia, 39(3), 164–72.

Sanders, M. S., & Ramasubramanian, S. (2012). An examination of African  Americans’ stereotyped perceptions of fictional media characters. Howard Journal of Communications, 23(1),17–39.

Yoo, W., Kwon, M., & Pfeiffer, L. J. (2013). Influence of Communication on  colorectal cancer screening: Revisiting the health belief model. Journal of Communication in Healthcare, 6(1), 35–43.

Other Readings

Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.

If you have questions about your required course textbooks, please contact Customer Care at