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Social Media: How can I use Twitter professionally?

How can I use Twitter professionally?

To use Twitter for your brand, networking, and job search, create a professional profile and name.  Next, take time to learn how Twitter can work for you.  There are many ways to be active; however, remember who you follow, what you post, and how you present yourself become public and a part of your professional identity.

Be active on Twitter with these tips:

  • Tweet.  These 140-character posts can demonstrate your expertise to your followers.
  • Retweet (RT).  If you like something someone another professional tweeted, re-tweet it.
  • Reply to a tweet. This is a quick way to showcase your opinion and expertise.
  • Follow industry experts.  Staying up to date on their tweets is a great way to know what is going on in your industry.
  • @ mention industry experts.  These are public messages mentioning a specific recipient. Post with an @ mention thanking someone for their time, or congratulating them on an achievement.
  • Follow organizations. This will provide you with insider information beneficial in a job search.
  • Direct message (DM).  Send a private message to a recipient, such as a hiring manager.
  • # hashtag your topic.  Use a hashtag as a virtual filing cabinet, grouping your tweet into a searchable category.
  • Favorite a tweet. This acts as a bookmark so you can visit the tweet later.


Follow these resources on Twitter:

  • recruiters
  • staffing managers
  • potential coworkers (industry experts)
  • organizations
  • career experts
  • professional associations
  • publications

Additional resources

Twitter 101: Getting Started with Twitter

The Twitter Effect (free ebook)

A Beginner’s Guide to Social Media for the Job Seeker (includes Twitter experts to follow by field)

The Twitter Job Search Guide