To use Twitter for your brand, networking, and job search, create a professional profile and name. Next, take time to learn how Twitter can work for you. There are many ways to be active; however, remember who you follow, what you post, and how you present yourself become public and a part of your professional identity.
Be active on Twitter with these tips:
- Tweet. These 140-character posts can demonstrate your expertise to your followers.
- Retweet (RT). If you like something someone another professional tweeted, re-tweet it.
- Reply to a tweet. This is a quick way to showcase your opinion and expertise.
- Follow industry experts. Staying up to date on their tweets is a great way to know what is going on in your industry.
- @ mention industry experts. These are public messages mentioning a specific recipient. Post with an @ mention thanking someone for their time, or congratulating them on an achievement.
- Follow organizations. This will provide you with insider information beneficial in a job search.
- Direct message (DM). Send a private message to a recipient, such as a hiring manager.
- # hashtag your topic. Use a hashtag as a virtual filing cabinet, grouping your tweet into a searchable category.
- Favorite a tweet. This acts as a bookmark so you can visit the tweet later.
Follow these resources on Twitter:
- staffing managers
- potential coworkers (industry experts)
- career experts
- professional associations
Twitter 101: Getting Started with Twitter
The Twitter Effect (free ebook)
A Beginner’s Guide to Social Media for the Job Seeker (includes Twitter experts to follow by field)
The Twitter Job Search Guide