Overview
Hook & Anchor
Per your textbook (Creswell, 2009), you will need two citations from peer
reviewed literature to demonstrate a business problem exists that is
worthy of doctoral research. These two citations help form and support a
hook and anchor. A hook (general problem) is a fact that hooks the reader’s
interest. The anchor typically includes a number that anchors the scope
of the business-related problem.
For example:
A hook from the peer-reviewed literature identifies that
a general problem exists:
Millstone (citation) published that there is a shortage of
Certified Public Accountants (CPAs) in the United States.
The anchor is:
Salerno (citation) promulgated that
three out of four CPAs leave organizations within three years of acquiring
their CPA credentials.