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DDBA 8990 Writing the Doctoral Study Prospectus: Hook & Anchor


Hook & Anchor
Per your textbook (Creswell, 2009), you will need two citations from peer reviewed literature to demonstrate a business problem exists that is worthy of doctoral research.  These two citations help form and support a hook and anchor. A hook (general problem) is a fact that hooks the reader’s interest.  The anchor typically includes a number that anchors the scope of the business-related problem.

For example:

A hook from the peer-reviewed literature identifies that a general problem exists:
Millstone (citation) published that there is a shortage of Certified Public Accountants (CPAs) in the United States.

The anchor is:
Salerno (citation) promulgated that three out of four CPAs leave organizations within three years of acquiring their CPA credentials.