Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
The links are for required readings found in the Walden databases ONLY. For all other readings, see your course resources.
Please enter your myWalden user name and password at the prompt.
Hamel, G., & Prahalad, C. K. (2005). Strategic intent. Harvard Business Review, 83(7/8), 148–161.
Levitt, T. (2004). Marketing myopia. Harvard Business Review, 82(7/8), 138–149.
Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86–92.
Schulz, W. C., & Hofer, C. W. (1999). [Preface]. In Creating value through skill-based strategy & entrepreneurial leadership. London, England: Pergamon. [Note: this reading is no longer available in the Walden databases.]
Optional or supplemental readings may or may not be available in the library. Find further information about optional readings here.
If you have questions about your required course textbooks, please contact Customer Care at support@waldenu.edu