Please find your required library readings below. If you have problems with the links below, please contact the Library. If you have APA questions about these materials, please contact the Writing Center.
After clicking on a citation below, enter your myWalden user name and password at the prompt.
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Gundlach, G. (2007). The American Marketing Association’s 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society. Journal of Public Policy & Marketing, 26(2), 243–250.